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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Lincoln's first shipment of cars arrives in China

It has been two years since Lincoln first announced its plans to expand into China, and the first models destined for sale in the giant automotive market just came off the boat in Shanghai on September 10. It's going to be a few weeks before Chinese buyers actually have the chance to get behind the wheel, though.
The first two models being offered to China are the MKZ and MKC, as seen arriving in these photos, and they are going to be sold at dealers that look more like hotels than traditional showrooms. The first four are opening in Beijing, Shanghai and Hangzhou in October, with a grand unveiling of the new brand to Chinese consumers later that month. By the end of the year, Lincoln wants to have eight dealers operating in seven cities. By 2016, the automaker wants to have a lineup of five models available in the People's Republic.
"This is the culmination of months of teamwork and collaboration both in North America and here in China," said Robert Parker, President of Lincoln China, in the company's release.

2019 Lincoln MKC crossover dials up the luxury perks

Lincoln is taking the wraps off its 2019 MKC, which hits showrooms next summer, revealing a substantially refreshed, more stylish compact luxury crossover that adds new driver-assistance and connectivity technologies and a host of premium ownership perks and options. They include new Black Label personalized trim themes and the ability to pick an exclusive dinner from a curated list of chef-driven restaurants. As we previously forecast, the MKC gets the new Continental-style grille, plus new LED headlamps and a neat touch in a Lincoln welcome mat illuminated on the ground from underneath both front doors to welcome driver and passenger. It also adds new driver-assist features including a pre-collision assist warning and braking system that can detect pedestrians, plus available options like lane-keeping alerts, parallel-parking assistance and a blind spot information system. Owners can also opt for the Lincoln Black Label treatment, which includes premium trim upgrades but also a roster of membership perks: annual vehicle detailing, anytime carwashes and access to a curated list of restaurants where feted chefs will prepare a special dining experience. There are three Black Label themes, each inspired by the arts, travel, fine food and culture: Modern Heritage, defined by a clean, modern aesthetic and Vianca White Venetian leather Indulgence, which lives up to its billing with surfaces trimmed in Venetian leather and Alcantara and accents from Ziricote wood And Center Stage, inspired by the world of theater, featuring a diamond-L perforation pattern on the Alcantara cloth inserts finished with precisely stitched Foxfire Red piping, exotic wood accents and Jet Black Venetian leather with Firefox Red accents. In addition, the Reserve trim features a Rialto Green cabin with black ash wood accents, which Lincoln says reflects a current theme popular in high fashion. Other options include a panoramic roof and heated and cooled seats. As part of what the Ford sub-brand calls the "effortless ownership experience," the MKC will come with standard pickup and delivery service to and from dealerships for service visits, plus the use of a loaner Lincoln while the car is being worked on. Lincoln says it's the only luxury brand that offers such a service standard.