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McConaughey's bizarre new Continental ad is perfect parody material

So let's say you're running a car company and have a luxurious new flagship sedan and need to advertise it. What do you do? Did you answer with "film a commercial with a barely coherent Hollywood actor standing in a pond?" If so, perhaps you work for Lincoln, which brought back Matthew McConaughey to do another bizarre car ad. It starts with McConaughey and a Continental standing on a body of water. He starts talking about staring (or not staring) at the Conti, and then about sitting in the back seat (or not). The ad then cuts to McConaughey in the back who replies to the McConaughey in the front seat. Presumably, there are two McConaugheys at this point, and the front seat one just laughs in a slightly unsettling manner. He then makes a clicking noise, closes the center console and drives away. You can't make this stuff up. It's thoroughly strange, but we can't say we're entirely surprised. When Lincoln first launched some bizarre ads with McConaughey muttering sweet nothings about the MKC, the company got loads of attention. Admittedly a lot of that attention was to make fun of it, but you know the old saying that there's no such thing as bad press. Lincoln even brought him back for an encore in ads for the MKX and MKZ. In truth, we're also glad to see another bizarre Lincoln ad, mostly because we're hoping for another round of great parodies like the classic Jim Carrey spoof that aired on Saturday Night Live. Check out the ad above to see the strangeness. Related Video:

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.