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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

2015 Lincoln Navigator puts on a brave face, offers EcoBoost V6 only

Lincoln has finally given its SUV a facelift after seven long years.
Seven years is a long time. For the auto industry, though, seven years is an absolute eternity. Most vehicles receive clean-sheet redesigns within the span of seven years, usually getting a facelift of some sort after year three or four. Not Lincoln.

2022 Lincoln Nautilus Review | What's new, price, mpg, photos

The 2022 Lincoln Nautilus is the middle child of Lincoln’s excellent crossover and SUV lineup. It fills the space between the three-row Aviator and compact Corsair, competing with other two-row midsize SUVs. Up until a year ago, it was also the odd one out in that it lacked Lincoln's mid-century-modern-inspired interior design that's wowed since it originally showed up in the Navigator. That changed last year as the Nautilus finally got its makeover and it instantly made the Nautilus a more viable option in a stacked class of excellent choices from BMW, Mercedes, Lexus and Volvo, just to name a few. And if youÂ’re only considering American options, it walks all over CadillacÂ’s XT5 in both luxury and drive experience. DonÂ’t expect it to handle or drive like the German luxury options, though. Lincoln knows its target market is much more concerned with things like ride quality than they are skid pad ratings. WeÂ’ll give them credit for not trying to make this crossover something it shouldnÂ’t and can't be, too. While the twin-turbo V6 will still hustle you down a road, the isolated interior and eye-catching technology makes the argument for why you should come home with a Nautilus. Should you? It's hard to say it's a better SUV than a BMW X5 or Mercedes GLE, but then it's also priced lower than those and other European contemporaries, which at least makes up for its various deficiencies. Interior & Technology  |  Passenger & Cargo Space  |  Performance & Fuel Economy What it's like to drive  |  Pricing & Features  |  Crash Ratings & Safety Features   WhatÂ’s new for 2022? Very few things are changing for the 2022 Nautilus, since the model was treated to a fairly notable refresh for 2021. That said, Lincoln is adding two new colors: Bronze Smoke Metallic and Gilded Green Metallic. ItÂ’s also gaining another Black Label interior option with Flight (dark tan and black combo) joining the Alpine White that was the sole Black Label interior for 2021. Beyond the colors, Lincoln made some minor packaging changes. It's also important to note that this could be the final year for the Nautilus, as Lincoln is reportedly turning its attention to other crossover concepts.  2021 Lincoln Nautilus Reserve View 24 Photos WhatÂ’s the Nautilus interior and in-car technology like?