Lincoln Continental Lighthouse Edition Year 2000 on 2040-cars

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2017 Lincoln Continental: Was this mic-drop moment just a big flop?

The Lincoln Continental may have been our fifth-place pick for Best In Show at this year's Detroit Auto Show, but it's probably the one we argued about the most. In fact, we're still talking about it. And we'll no doubt be discussing it long after we finally get to drive the new sedan later this year. We do this with lots of cars, all the time. The Continental is an especially important, high-profile car right now. It has the task of being a torch-holder for the struggling-to-run Lincoln brand, and that's a tough job these days. But did Lincoln do right by its Continental name? Did its Detroit showcar stop us in our tracks, or were we left feeling cold? In an effort to show you our full discussion, we're trying something different. About a week after the Detroit Auto Show press days concluded, Autoblog's Jonathon Ramsey sent an email around to some editors about the Continental to open a discussion. It got heated, and fast. And while we considered summarizing it, we decided to instead post the whole, largely unedited (adjusted for typos and swear words) chain. From: Jonathon Ramsey To: Autoblog Team Does anyone else think it's a problem that the new Continental looks 85 percent like the MKZ? And another 10 percent of it looks like a Jaguar and a Bentley? Because I think Lincoln screwed the pooch. The German Three plus Porsche can make cars that look alike – they've earned the right, even if I'd rather they didn't. The MKZ looks like a car for regional sales reps. Lincoln broke the glass in case of emergency, grabbed the Continental name, then put it on a car that looks a lot like that sales-rep car, but one for regional VPs. Do we really think this can work? Because I don't. From: Steven Ewing To: Autoblog Team Personally, I'm pretty disappointed in the final execution of Continental. I'm glad Lincoln isn't obsessed with chasing the Germans, but at this point, it's not even chasing Cadillac. I think that introducing the new front end and TTV6 engine on the MKZ before the Continental was a huge mistake. And while I have high hopes for the Conti from a comfort/driving standpoint, my gut instinct is that it's going to be more "better than the MKS" than "best American luxury sedan." Introducing the new front end and TTV6 engine on the MKZ before the Continental was a huge mistake.

How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

This 1977 Lincoln Continental Town Car is very green

Autoblog Green editor John Beltz Snyder asked me to come up with something for his side of the room, so I happily obliged. Team player and all. This may not be what he had in mind, but Mr. Snyder cannot deny that the car you see here is in fact extremely green. In fact, the exterior of this 1977 Lincoln Continental Town Car for sale by Worldwide Vintage Autos is rocking two verdant shades. According to this original brochure, it sure looks like a combination of Dark Jade Metallic with Light Jade Valino Grain Vinyl Roof. There was actually a "Light Jade and Dark Jade Luxury Group" for '77 that describes this very car's exterior combo, but that apparently has a "tu-tone" leather and vinyl upholstery inside, whereas this car would seem to have the optional "Majestic Velour Luxury Group" in Jade.  If you wonder why I'm oddly fascinated by Malaise era luxury yachts, descriptors like "Light Jade Valino Grain Vinyl" and "Majestic Velour" should provide key clues. Well, those and the specs. The '77 Continental Town Car was 233 inches long, which is 11.1 inches longer than a 2021 Lincoln Navigator L ... as in the extended-length version. The Town Car was also 79.7 inches wide, which is only 0.2 inches narrower than today's biggest Lincoln. Its wheelbase, however, was 127.2 inches, which is 4.4 shorter than the Navigator. You don't really need to see the specs to notice that length-to-wheelbase discrepancy, though, just check out that rear overhang! Then there's the engine: a 7.5-liter V8. Cool, that must be awesome! False. This upgrade engine for '77 produced 208 horsepower and an admittedly robust 356 pound-feet of torque. It had a three-speed automatic. It also weighed in at 4,880 pounds. Fuel economy? Ah, don't really have EPA figures for '77, so let's just say it was about as green as the Rose's Town Car on "Schitt's Creek."  So there, a very green car. Happy John?