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These are the slowest-selling new cars of 2024

While overall sales numbers are a solid indicator of an automaker’s success, another metric can show how well its new vehicles resonate with buyers on the ground. iSeeCars recently released a list of the fastest- and slowest-selling new car companies on the market, and a handful of brands appear to have some catching up to do. Lincoln landed the “top spot” among slow-selling brands, taking an average of 82.6 days to move inventory. Infiniti wasnÂ’t much better, at 79.8 days, and Buick came third with 79 days to sell.  Slowest-selling new cars of 2024 Lincoln: 82.6 days to sell Infiniti: 79.8 Buick: 79 Audi: 75.1 Ram: 69.7 Ford: 68.1 Dodge: 67.4 GMC: 66.6 Acura: 65.4 Lexus: 64.5 iSeeCars executive analyst Karl Brauer noted that the fastest-selling brands, which include Toyota, Alfa Romeo, and Cadillac, likely move inventory because they resonate with buyersÂ’ desire for value and a compelling product. The study also noted that seeing GMC, Ford, and Ram so low on the list likely indicates slowing truck sales, which comprise a significant portion of those brandsÂ’ numbers. ItÂ’s also possible that buyers are turned off by higher prices from those brands. Fast-selling new car brands also appeared on the used car list, where Honda, Lexus, and Toyota dominated. Unfortunately for Lincoln, it also made the slow-selling used list, between Maserati as the slowest and Alfa Romeo in third. iSeeCarsÂ’ analysis also examined EV and hybrid sales and found that hybrids tend to sell much faster than their electric counterparts. In March 2024, new hybrids took an average of 49.5 days to sell, while EVs took 70.6 days. That again brings us to the price and value arguments, where hybrids are significantly less expensive than EVs, though charging and range concerns also likely play a role. By the Numbers Green Buick Infiniti Lincoln Car Buying

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Hot-selling Ford Expedition, Lincoln Navigator get production boost

Ford is investing an additional $25 million in its Kentucky Truck Plant in Louisville to increase by 25 percent production of the hot-selling and all-new Lincoln Navigator and Ford Expedition SUVs. The investment adds to $900 million in previously announced spending at the plant, which also builds F-Series Super-Duty pickups and employs 8,400 workers. Assembly-line workers are putting in overtime and working voluntary weekend shifts to keep up with demand. The new investment will cover upgrades to the assembly line but does not involve further hiring, Ford spokeswoman Kelli Felker says. The popularity of the Ford Expedition and Lincoln Navigator is a bright spot as Ford stock has been battered by Wall Street amid concerns concerns about the automaker's future vision and slowness to detect trends. Ford says the investment is an example of its bid to improve "operational fitness," one of CEO Jim Hackett's common refrains. Ford says Navigator retail sales more than doubled in January, and Navigators are spending an average of just seven days on Lincoln dealership lots as customers trade in vehicles including Land Rovers and Mercedes-Benz. Nearly 85 percent of buyers are opting for high-end Black Label and Reserve trim packages, contributing to an average transaction price increase of more than $21,000 in January compared to a year ago. The 2018 Navigator won the North American Truck of the Year award and also topped a Detroit News poll of public favorites at last month's Detroit Auto Show. Sales of the Expedition, meanwhile, were up almost 57 percent last month as the full-size SUVs also spent an average of just a week on dealer lots. Platinum trim models represented 29 percent of sales, pushing transaction price increases up $7,800. Ford gave the 2018 Expedition an all-aluminum body to save mass in its first significant redesign since 2007. The plant last year got nearly 400 new robots, mainly in the body shop, to help increase line speed, and Ford added a robot lab where employees can test software tweaks or troubleshoot issues away from the factory floor. The Louisville plant also benefits from extensive new data analytics, with seven big-screen monitors providing minute-by-minute updates showing progress against hourly targets or alerting workers to pending parts shortages. A huge spare-parts "vending machine" lets workers more quickly locate needed parts and keep inventory at necessary levels.