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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2017 Lincoln Continental brings 'quiet luxury' to Detroit

Following the concept that debuted in New York the better part of a year ago, the production Lincoln Continental promises to usher in a new era for the Lincoln division and put up a better fight against Cadillac. (Or so, at least its parent company Ford would hope.) To that end, Dearborn's luxury brand promises "an elegant, effortlessly powerful, serene fullsize sedan that delivers quiet luxury to the industry's most discerning customers." That effortless power comes from a twin-turbocharged, 3.0-liter V6 that will produce up to 400 horsepower. Other features include exterior ambient lighting that activates when the driver approaches, hidden electric door handles, and an available panoramic glass panel covering the entire roof. The new Conti also boasts a three-mode suspension and steering system, torque vectoring, adaptive cruise control, a 360-degree camera system, and collision assist with pedestrian detection. Meanwhile the interior offers such amenities as 30-way adjustable front seats, reclining, massaging and climate-controlled rear seats, a Revel audio system, and active noise cancellation. All the features, in short, you'd expect from a luxury sedan, and then some. Only this one will be made in Flat Rock, not imported from overseas. Following its debut at the Detroit Auto Show this week, it will reach dealers in the fall – at which point import and Caddy dealers alike may need to start taking notice. All-New Lincoln Continental Delivers Quiet Luxury: Elegant, Effortlessly Powerful, Serene - Lincoln Motor Company introduces its elegant new flagship – the all-new Continental – coming this fall - Effortless power comes from new 3.0-liter twin-turbocharged V6 engine that produces a projected 400 horsepower and 400 lb.-ft. of torque1; advanced safety technology is also featured - Serene interior offers the comfort of Lincoln's innovative Perfect Position Seat, spaciousness, rear seat amenities, Revel® audio system and top-grade materials DETROIT, Jan. 12, 2016 – Lincoln Motor Company heralds the return of its flagship – the all-new Lincoln Continental – an elegant, effortlessly powerful, serene full-size sedan that delivers quiet luxury to the industry's most discerning customers. Beginning this fall, Continental offers first-class travel for clients in America and China, bringing warm, human touches and a contemporary design.

Ford announces bevy of recalls, 2 of which are recalls on recalls

Ford has announced five separate recalls, affecting 202,000 vehicles built between 2005 and 2014.
It's not been a great couple of weeks for Ford. On October 30, the company announced a 205,000-unit recall, and yesterday, it was revealed that the Ford brand's year-over-year sales were down over 5,000 units while the company itself was down 3,000 units over through October. Now, the company has announced five separate recalls affecting 202,000 vehicles built between 2005 and 2014.