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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2025 Lincoln Navigator revealed with dramatic look, massive screen in Monterey

Say a big hello to the 2025 Lincoln Navigator, now more grand-looking and chock full of tech than ever before. This marks the fifth generation of Lincoln’s three-row luxury SUV, and while its bones are largely carryover, its appearance and interior experience are totally fresh. As for those hard points, the Navigator is still rolling with a body-on-frame construction, independent rear suspension and the 3.5-liter twin-turbocharged V6 paired with the 10-speed automatic transmission and all-wheel drive standard. Said engine produces 440 horsepower and 510 pound-feet of torque, the same output as the 2024 model. Both the standard length and the L model return, with the latter pictured in white just below. While this Navigator may end up driving much the same as the current one, it sure does look largely new from the outside. A fresh grille design gives it a mighty loud and proud aesthetic from the front and is complemented by a big light bar for even more visual presence. Like other new Lincolns, this one features the “Lincoln Embrace” for approach that plays an animation via the lights to welcome your return to the car. The full-width taillights do the same with new light-up “3D” badging. Chrome is thrown out the window in favor of satin aluminum trim accents (a Jet Black Appearance package will apply glossy black trim instead), and just like the refreshed Escalade, 24-inch wheels are newly added to the party – 22-inch wheels are the new standard. One particularly new big-deal feature youÂ’ll notice on the exterior is the “Lincoln Split Gate” that is essentially a split tailgate the likes of which you find on BMWs and Range Rovers. Similar to others, the tailgate is split so three-quarters of the gate opens up, while the remainder folds down. It allows for easier loading and unloading, but can also be used as a seat (600-pound capacity) when parked. Lincoln even offers a “Cargo Tailgate Manager” option that can function as a seatback for the tailgate, a table for tailgating events or to split the cargo area into a multi-level storage shape. Things really start to look totally new when you hop into the front seats and take in the new 48-inch panoramic display that spans the whole width of the dash. YouÂ’ll recognize the Lincoln Digital Experience setup from the 2024 Nautilus where it debuted, and it operates in a similar manner here.

Ford Expedition, Lincoln Navigator recalled for fire risk

Owners of some 2021 Ford Expedition and Lincoln Navigator SUVs are being urged to park their vehicles outdoors and away from structures until they can be taken to dealers for repairs. Ford issued a recall covering 39,000 vehicles due to engine fires under their hoods, and it's not certain at this point what's causing the flames to start. According to documents posted on the National Highway Safety Administration's website, "The remedy is still under development." Ford says it has reports of 16 under-hood fires, with 14 of those happening in vehicles owned by car rental companies. The fires can happen even while the engine isn't running. According to Ford, "Some customers have reported a burning smell and smoke from the front passenger engine compartment while driving." The fires seem to be starting "in the rear of the engine compartment near the passenger side of the vehicle." Despite the under-hood fire risk, Ford is not at this time recommending that owners stop driving the vehicles. "We are working around the clock to determine the root cause of this issue and subsequent remedy so that customers can continue to enjoy using their vehicles," Jeffrey Marentic, general manager of Ford passenger vehicles, said in a statement. Ford says the fires appear to be limited to SUVs built from Dec. 1, 2020 to April 30, 2021 and says it has no fire reports from vehicles built before or after those dates. In a separate recall, Ford is also calling in about 310,000 heavy-duty trucks because the driver's air bag may not inflate in a crash. That recall covers certain 2016 F-250, F-350, F-450 and F-550 trucks. According to documents posted by NHTSA, dust can get into the airbag wiring in the steering wheel, which can cut electricity to necessary components. To fix the problem, dealers will replace the steering wheel's wiring. And in a third recall, Ford announced it is bringing in 464 Mustang Mach-E electric SUVs from 2021. A software problem in the electric vehicle can cause unintended acceleration, deceleration or a loss of drive power in all-wheel-drive vehicles. NHTSA documents say that the powertrain control computer may not detect a software error. The problem will be fixed by dealers or by an online software update.