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MyFord Touch getting buttons and knobs back to counter criticisms

Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
The 2013 F-150 with MyFord Touch gives us a glimpse of what the new layout with buttons and knobs might look like, as Ford says a similar balance of touch screen capability and buttons/knobs are what's being planned for future models. And, while capacitive controls have no fans in the halls of Autoblog, many of Ford's models with MyFord Touch do have a large physical knob for adjusting volume with integrated buttons for tuning and advancing tracks, though most of those are models with the optional upgraded Sony Audio system. Lincoln models with MyLincoln Touch, however, feature only capacitive controls for all stereo and climate functions.
Despite receiving enough complaints to throw buttons and knobs back into the mix (a move that reminds us of BMW's iDrive trajectory, among others), Ford reports that Sync and MyFord Touch have still been sold on 79 percent of its 2013 model year vehicles, a number it claims is double the rate that Honda and Toyota are getting for their infotainment systems. Ford also states that owners who do opt for the duo of technologies are more satisfied with overall vehicle quality than those who don't have it.

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Ford to launch at least 5 Lincoln electric SUVs by 2026

DETROIT — Ford Motor Co is stepping up plans to extensively electrify its Lincoln brand in North America, as it prepares to introduce at least five new battery-powered Lincoln sport utility vehicles through 2026, three people familiar with the plans told Reuters. Included are battery-electric models that will replace or supplement the Lincoln Corsair, Nautilus, Aviator and Navigator, said the sources, who asked not to be identified. The strategy to electrify Lincoln is a key element of Ford's planned $30 billion investment in EVs and batteries through 2030. Ford announced the $30 billion initiative in May 2021. Lincoln had previously planned to have EVs across its lineup by 2030. Ford has said it will have the annual capacity to build at least 600,000 electric vehicles globally within 24 months, when it aims to become "the clear No. 2 electric vehicle maker in North America" behind Tesla Inc. On Thursday, Lincoln spokeswoman Anika Salceda-Wycoco said it was "too early to talk about specific details around future vehicle or production plans." The first of the new Lincoln EVs, a large crossover about the size of the Aviator, is slated to begin production in late 2024 or early 2025 at Ford's Oakville, Ontario, plant, as part of a $1.5 billion changeover there from combustion-engine to battery electric vehicles, two of the sources said, citing the automaker's plans shared with suppliers. Several more Lincoln EV crossovers, including potential replacements for the compact Corsair and the midsize Nautilus, could be built in Oakville in 2025-2026, said the two sources, who cited internal planning documents. Production plans for those models have not been finalized. Several of the smaller Lincoln EVs will share an improved version of the EV platform that underpins the Ford Mustang Mach E, the sources said. A larger Lincoln SUV, a battery-powered companion to the big Navigator, is scheduled to go into production in 2026, the sources said. It will share a new dedicated EV truck platform with the next-generation Ford F-150 Lightning, the sources said. Ford's plans to transform the Lincoln brand in North America into a mostly electric family of premium utility vehicles parallels an effort at General Motors, where the Cadillac brand has embarked on a similar makeover, starting this year with the midsize Lyriq electric crossover.