1978 Lincoln Continental One Family Owned 68k Miles Fully Loaded Amazing! on 2040-cars

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How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

Is this the production version of the Lincoln Zephyr concept?

Lincoln stepped out of the sedan segment when it ended production of the Continental in late 2020, but it's already planning a comeback. Leaked patent images suggest that the stylish Zephyr concept unveiled at the Shanghai show earlier in 2021 is well on its way to production. Uncovered by Japan's Sun News, the sketches show the outline of an elegant-looking sedan whose proportions match the Zephyr's almost perfectly. It's a three-box sedan with a long wheelbase and an almost fastback-like roof line. Some details tell us we're not merely looking at renderings of the concept, like more realistic headlights, redesigned air intakes in the front bumper, bigger door mirrors, and a reshaped rear bumper. These are the changes we'd expect Lincoln to make in order to turn the concept (pictured below) into a car it can build and sell. Lincoln Zephyr Reflection View 5 Photos Powertrain specifications were not leaked, though we're guessing the sedan will use turbocharged engines sourced from the Ford parts bin. Similarly, we don't know what it looks like inside; the concept's cabin featured a two-spoke steering wheel and an extra-wide screen. Just like the exterior design, the interior was futuristic enough to earn the "concept" label but not to the point where building it wouldn't be feasible. Lincoln hasn't commented on the patent images, but it has already confirmed plans to turn the Zephyr into a production car. The model is scheduled to make its official debut later in 2021, though there's a catch: It will exclusively be sold (and presumably built) in China. As of writing, nothing suggests the firm will add another sedan to its lineup in the United States, where demand for low-riding cars has crashed. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Lincoln Navigator Black Label Inside and Out

Would a Mustang-based Lincoln look like this?

Designer Josiah LaCalla has taken a stab at what a Ford Mustang-based Lincoln model might look like with the Continental Mark X1 concept. Make no mistake, Ford's luxury arm has made it abundantly clear that it won't be pursuing any new products outside of volume models, which means a flashy halo grand tourer like the one you see here isn't in the cards. LaColla used the Mercedes-Benz SLS AMG as a basis for his creation, which explains the long nose, but we certainly don't mind the idea of a rear-wheel drive Lincoln with a cabin pushed to the aft.
While we're dreaming, there's certainly nothing stopping us from imagining what's under that lengthy hood. We like the idea of the 5.8-liter supercharged V8 from the Shelby GT500 pushing the Mark X1 down the road, but how about something a little more inventive? Something like a high-revving, buttery V12 with enough torque to push the contraption well past 200 miles per hour. Dream a little dream, people.