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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Ford's BlueCruise gains hands-free lane changes and more in update

Ford is sending out an update to BlueCruise that will enhance its functionality with some nice features we tend to enjoy on other advanced driver assistance systems. Plus, in addition to BlueCruise getting the update, the Lincoln version named ActiveGlide will get the same update. For starters, both BlueCruise and ActiveGlide will gain hands-free lane changing. Similar to other lane-change assist systems, you’ll prompt the lane change by activating the turn signal. ItÂ’ll scan for traffic, and if all is clear, the vehicle will move into the requested lane. Ford says that itÂ’ll even suggest lane changes to the driver in the cluster as you approach slower-moving traffic. What this new feature doesnÂ’t do, though, are automatic lane changes. Systems like Super Cruise and TeslaÂ’s Autopilot will recognize slower traffic, then make a pass all on their own to move around said traffic — theyÂ’ll even move back over into your previous lane after making the pass. We wouldnÂ’t be surprised if Ford adds this functionality to the system in a future update. Another update in this release is new “In-Lane Repositioning” programming. ItÂ’s designed to recognize when there are vehicles in adjacent lanes and will then shift you further away from them within your lane of travel. Ford says itÂ’s especially helpful when passing semi-trucks, and will give you the usual and more comfortable buffer that a human driver might give a truck. The final update is a Predictive Speed Assist feature that will adjust your speed as you approach a curve. It will signal to the driver in the cluster that the car will slow for a curve, then do so gradually as you approach it. This is the sort of feature we typically like to turn off as soon as possible, since weÂ’d rather just remain at the same speed for curves on the highway. But, if youÂ’re one of those folks who like to slow down for curves on the highway, this will provide a more natural driving feel. Ford says that customers have cumulatively put over 16 million hands-free miles on cars with BlueCruise at this point. This update, simply named 1.2, for BlueCruise and ActiveGlide will see its initial rollout this fall. It will hit the Mustang Mach-E first, and Ford says other vehicles will follow. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. POV drive of the 2021 Ford Mustang Mach-E

Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.