1970 Lincoln Continental Base 7.5l on 2040-cars

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Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.

MKC Concept is the real fresh start for Lincoln [w/poll]

We were admittedly bullish about the Lincoln MKC Concept when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our original Deep Dive story, the overwhelming temperature of the Autoblog Commenteriat is one of surprise and delight - quite an accomplishment for a marque that many had written off for dead. The reception here under the bright lights of the Detroit Auto Show appears to be no less positive, but we thought you might want a second, closer look afforded by these live photos.
Lincoln remains mum on production MKC drivetrain specifics (we're thinking it will start with the 2.0-liter EcoBoost four-cylinder out of its similarly sized Ford Escape relative, or maybe the midlevel 1.6-liter), but we shouldn't have to wait too long. The showcar is expected to closely mirror the production model (due as early as later this year), so much so that Ford global marketing boss Jim Farley explicitly told the press conference masses, "When you see the MKC, do not think concept." That's good news, as the MKC is pivotal to Lincoln's effort to rebuild awareness and consideration on the back of its MKZ sedan, a model just now going on sale. In fact, with the small crossover segment exploding, the MKC could very well turn out to be more important to the brand than the MKZ.
After seeing these new photos, are you more or less enamored with Lincoln's new concept? Leave a comment after voting in our poll below.

2022 Lincoln Nautilus Review | What's new, price, mpg, photos

The 2022 Lincoln Nautilus is the middle child of Lincoln’s excellent crossover and SUV lineup. It fills the space between the three-row Aviator and compact Corsair, competing with other two-row midsize SUVs. Up until a year ago, it was also the odd one out in that it lacked Lincoln's mid-century-modern-inspired interior design that's wowed since it originally showed up in the Navigator. That changed last year as the Nautilus finally got its makeover and it instantly made the Nautilus a more viable option in a stacked class of excellent choices from BMW, Mercedes, Lexus and Volvo, just to name a few. And if youÂ’re only considering American options, it walks all over CadillacÂ’s XT5 in both luxury and drive experience. DonÂ’t expect it to handle or drive like the German luxury options, though. Lincoln knows its target market is much more concerned with things like ride quality than they are skid pad ratings. WeÂ’ll give them credit for not trying to make this crossover something it shouldnÂ’t and can't be, too. While the twin-turbo V6 will still hustle you down a road, the isolated interior and eye-catching technology makes the argument for why you should come home with a Nautilus. Should you? It's hard to say it's a better SUV than a BMW X5 or Mercedes GLE, but then it's also priced lower than those and other European contemporaries, which at least makes up for its various deficiencies. Interior & Technology  |  Passenger & Cargo Space  |  Performance & Fuel Economy What it's like to drive  |  Pricing & Features  |  Crash Ratings & Safety Features   WhatÂ’s new for 2022? Very few things are changing for the 2022 Nautilus, since the model was treated to a fairly notable refresh for 2021. That said, Lincoln is adding two new colors: Bronze Smoke Metallic and Gilded Green Metallic. ItÂ’s also gaining another Black Label interior option with Flight (dark tan and black combo) joining the Alpine White that was the sole Black Label interior for 2021. Beyond the colors, Lincoln made some minor packaging changes. It's also important to note that this could be the final year for the Nautilus, as Lincoln is reportedly turning its attention to other crossover concepts.  2021 Lincoln Nautilus Reserve View 24 Photos WhatÂ’s the Nautilus interior and in-car technology like?