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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2020 Lincoln Aviator crossover is a hot rod with 400 horsepower standard

LOS ANGELES — The 2020 Lincoln Aviator has finally been revealed in production form following its "concept" debut at the New York Auto Show earlier this year. We add the quotes because the production model is identical to the New York model. Appearances aside, the big news is under the hood. At launch, the Lincoln Aviator will be available with two engines. They're both twin-turbocharged 3.0-liter V6s, and one of them is a plug-in hybrid. The standard engine makes an impressive 400 horsepower and 400 pound-feet of torque. To help put that into perspective, that's about 40 more horsepower than the top-rung six-cylinder Mercedes-Benz GLE 450 we just drove, and about 65 more horsepower than the entry-level six-cylinder BMW X5 xDrive40i. Moving to the hybrid powertrain brings Aviator output to 450 horsepower and a staggering 600 pound-feet of torque. That's just 6 ponies shy of the V8-powered BMW X5 xDrive50i, but 121 more pound-feet of torque. This plug-in hybrid powertrain will also be able to do the typical plug-in stuff. You can run the vehicle in pure electric mode or hold the charge to be deployed at a more advantageous time such as driving in town at the end of a highway drive. Lincoln did not give estimates for the pure electric range. Fuel economy hasn't been revealed yet, either. Other interesting hybrid notes: The battery fits entirely under the passenger side of the vehicle between the front and rear wheels. The motor is sandwiched between the engine and transmission. Lincoln also mentioned this is a modular hybrid system, so expect to see it appear in other Lincoln and Ford products in the future. This powertrain layout is part of what makes it possible for all versions of the Aviator to use the same 10-speed automatic transmission, which is gradually proliferating through the whole Ford family. From there, power either goes solely to the rear wheels, or through an optional all-wheel-drive system. All of this power can ride on an available adaptive air suspension the company calls Air Glide. It works like many adaptive suspensions, scanning the road with a camera to adjust damping for bumps ahead. It does have some other trick features, though. When the Aviator is parked, the suspension lowers to make the crossover look more attractive while sitting. And when the driver approaches, it lowers itself further for easier ingress. It also raises itself for snow or mild off-road driving, and it lowers down at highway speeds for better aerodynamics.

2017-19 Ford Super Duty trucks recalled for tailgates that could open

Ford announced two separate recalls today, though neither has resulted in any known injuries. The first recall, which deals with a tailgate malfunction, affects 261,617 examples of 2017-2019 F-250, F-350, and F-450 Super Duty pickups. The second, which anticipates the possibility of a fuel leak, affects 3,893 units of 2020 Explorer and 2020 Lincoln Aviator SUVs with 3.0-liter engines. Ford says tailgates might accidentally open on some 2017-2019 Super Duty trucks because of a short circuit. If the pickups have an electric tailgate latch-release switch on the tailgate handle, water might get into the wiring. If the water hits the right spots, a short circuit could cause the switch to release the tailgate latch. In a worst-case scenario where the tailgate opens while driving, contents of the truck's bed could fall out and create a safety hazard. Dealerships will fix the problem by modifying the tailgate frame wiring harnesses with jumper pigtails and install a new tailgate handle release switch. Of the lot, 231,664 trucks are in the U.S., and 29,953 are in Canada. The Ford recall number is 19S48.  The second recall is much smaller, involving fewer than 4,000 vehicles. In certain 2020 Explorers and Aviators with 3.0-liter engines, Ford says, "The convolute protective sleeve on the liquid fuel line is not long enough, which may allow for potential hard contact with the convolute-protected vapor fuel line. Over time, with vibration and engine roll, hard contact between the two fuel lines could cause the convolute on the vapor fuel line to rub through the plastic liquid fuel line." If that happens, it could be a fire risk and hazardous for drivers and passengers. Only 35 of those SUVs are in Canada, and the rest are in the United States. Dealers will fix the problem by replacing the defective convolute with a full-length piece and tying it down with a strap. The recall reference number for the Aviators and Explorers is 19S49. The recall adds to what has otherwise been a rocky early production phase for the new Explorers and Aviators.