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Lincoln's first full EV coming in 2022 as part of electrification push

Ford may be grabbing all the electric headlines right now, but soon Lincoln will be snagging a few, too. In a presentation to the media, the company outlined its electrification strategy for this decade, and it really kicks off next year with the first full electric Lincoln. Lincoln hasn't said much about what this 2022 EV will be like, not even whether it will be a crossover or a sedan. But the company did say the EV will be based on a modular electric platform supporting rear- or all-wheel drive. It's a new platform not related to the current Mustang Mach-E. This electric vehicle will also be the first of four full EVs launched between now and 2030. Lincoln will also increase its electrification of internal-combustion models. The goal is for the entire line-up to be electrified by 2030, and half of the brand's volume is expected to be electrified around 2026. Besides electrification, Lincoln highlighted some other steps it was taking to make the brand and the ownership experience more appealing. Technology and services were highlights. It's putting out its first over-the-air updates for the Lincoln Nautilus this summer with improvements for navigation, Apple CarPlay and the digital owner's manual. Amazon Alexa assistant is coming to Lincolns this fall, and hands-free driving assist is coming later. Lincoln is also playing with new services, such as a refueling and car cleaning service that's being tested in Houston. Finally, the company is adding more standalone retail stores with a new, more luxurious and customer-focused design. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2024 Lincoln Nautilus pricing is already out, and it's up

The new 2024 Lincoln Nautilus was just revealed, but now pricing is already out. Not only is pricing available to walk through, but Lincoln opened up its configurator and is allowing you to build and price one. As you might expect from a new generation with a whole lot more features, the base price is up. A 2024 Nautilus Premiere starts at $51,810, including the $1,395 destination charge — weÂ’ll note that the new Nautilus will be built in China now, but the destination fee is the same as the Canadian-built 2023 model. Overall, the new Nautilus is $5,590 more than the outgoing version. Considering that AWD is now standard equipment, and the plethora of additional tech/features now present in this new generation, the increase is no surprise. The Nautilus comes with a gas-only 2.0-liter turbo engine as standard equipment, but you can select the hybrid option for an extra $1,500. LincolnÂ’s mid-level trim is the Reserve at $56,145, which adds “premium” leather seats in the first and second rows, a leather-wrapped steering wheel, unique “jewel” accented grille and 21-inch wheels instead of the 19-inch wheels standard on the Premiere. Both the Premiere and Reserve have very expensive packages that group together a bunch of premium options — weÂ’d recommend reading through them on the configurator to see if theyÂ’re must-haves for your needs. If you want BlueCruise 1.2 (hands-free driver assist system) or one of the available Revel audio systems, though, youÂ’ll need to select one of these packages. Per usual with Lincoln, the Black Label trim is the range-topper. It comes with nearly every option as standard equipment and starts at $75,860. The biggest choices you can make here are powertrain — Lincoln still charges $1,500 extra for the hybrid in the Black Label — and then picking your exterior and interior color themes. Chalet, a cream and brown theme, or Redwood, a reddish-brown and black theme, can be selected on the inside. ThereÂ’s a $3,000 Jet Appearance Package available, too, which comes with unique wheels, fully-blacked-out exterior trim and a unique interior. You can even spend $2,000 on LincolnÂ’s fancy, new Chroma Caviar Dark Grey Metallic paint, the most expensive color in the catalog. Check all of these boxes, and you can get a Nautilus up to $82,360. At that price, you could buy an entry-level Navigator or a well-equipped Aviator.