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2020 Lincoln Aviator Black Label Interior Driveway Test | The best American luxury

It seems safe to say that Lincoln has finally managed to brush off its "fancy Ford" reputation. Nothing illustrates this better than Black Label, Lincoln’s range-topping trim level that elevates its various models' style, status and, of course, price. We recently found ourselves with a 2020 Lincoln Aviator Grand Touring (the plug-in hybrid) in Black Label trim, and decided it was time for a deeper look at what this trim gives you in LincolnÂ’s three-row crossover. In case youÂ’re new to Black Label, youÂ’ll need to know that Lincoln organizes the options into “themes.” For the Aviator, you have the choice of Flight (tan and black), Destination (a deep red featured in our Black Label Interior Tour video), and the Chalet (brown and cream) theme fitted to our test car. HereÂ’s how Lincoln describes it: “Chalet offers Espresso and Alpine Savannah leathers and deep Silverwood appliques, with touches designed to awaken the senses.” The colors and trims used are supposed to remind of long weekends in the Swiss Alps. ItÂ’s all a bit colorful and over the top, but Black Label is supposed to be exactly that. Despite being festooned with modern tech and features, the Aviator is remarkably old world in styling. Lincoln isnÂ’t trying to be a sporty American BMW like Cadillac has. Instead, Lincoln created its own identity and brand of American luxury, differentiating itself from Mercedes-Benz, Audi, Lexus and others in doing so. Lincoln put together an interior layout that makes sense and doesnÂ’t alienate older, less tech-inclined buyers (you know, the demographic who not only typically buy Lincolns, but high-priced luxury cars in general). Sure, thereÂ’s a big 10-inch touchscreen perched above the air vents, but there are also physical buttons for all your climate controls and audio controls. You can adjust these systems through the screen, as well, but we think easy and safe toggles like these still deserve a place in cars. TheyÂ’re especially welcome when surrounded by expensive-feeling trim and backed by the pretty Silverwood.  WeÂ’re less fond of the button gear shifter, but at least itÂ’s not confusing and is something anybody could learn to live with. It also does a decent job of staying out of the way and leaving more space for storage. Lincoln gives you plenty of that in this crossover, too. A couple premium pull doors in the center console open to reveal USB ports, cupholders and a place to slot your phone.

Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015-2019 Lincoln MKC recalled over fire risk in engine bay

Ford has commenced a recall of 142,734 examples of the Lincoln MKC from the 2015 to the 2019 model years. The potential issue centers on the battery monitor sensor in the compact luxury crossover. After reports of 19 fires in MKCs in the U.S., Canada and China, Ford's internal investigation found that the monitor sensor housing could be damaged when technicians worked in that area of the engine bay. If the housing damage caused the sensor to short circuit, the short could lead to an electrical load in the sensor's power circuit that causes enough heat to set fire to surrounding material. That could lead to a fire in the engine bay at any time, while driving or even when the MKC is turned off. The Lincolns were built from August 20, 2013 to August 2, 2019. The automaker says it isn't aware of any injuries or accidents due to this; all of the models that caught fire were parked and off at the time. Because of the risk of fire at any time, Ford is recommending that owners park outside and away from structures until owners have had the issue repaired. The fix is a trip to the dealer to have a fuse added to the battery monitor sensor power circuit that can kill the current in the event of a short. Ford will begin sending letters to MKC owners on June 26. In the meantime, owners are free to contact Ford customer service at 866-436-7332 to find out more about the recall or if their MKC is affected, or they can get in touch with their local Ford or Lincoln dealer. The company's internal number for this recall is 23S28. Owners can also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 888-327-4236 (TTY 800-424-9153), or go to www.nhtsa.gov, and refer to campaign number 23V378. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.