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Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Lexus ES sedan (probably) teased ahead of Beijing debut

Lexus has shared a teaser image of a yet-unnamed future production car, which we believe to be the upcoming ES. The now-familiar spindle grille fills almost the entire image, which Lexus has served us with the tagline "Expect the Unexpected". So, what to expect? Word on the street is that the rear-drive GS saloon is on its way out for good, and the ES would fill its shoes. The 2011-introduced GS has been a slow seller recently, and Lexus might lift the ES to the position of its sole midsize sedan – especially as it moves onto the new TNGA platform already used by the Camry and Avalon, known ES relatives on the Toyota side of things. Let's not forget the ES nameplate debuted way back in the late '80s on a posher Camry with frameless windows, and the models have walked hand-in-hand ever since. The "Unexpected" tagline could be justified by offering all-wheel drive, which would be a first in the ES; the blue tinge of the teaser's Lexus logo refers to a hybrid system, which is also mentioned in the company's teaser tweet. The car will be a global model, which the ES hasn't yet been. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At 7,773 units, the ageing GS's 2017 sales have nearly halved from 2016's 14,878, which also saw a significant drop from over 23,000 cars sold in 2015, when it was last refreshed. By comparison, Lexus sold over 51,000 ES models last year, also topping 2017's Toyota Avalon sales by almost 20,000 cars. Perhaps the more aristocratic GS isn't seen as a viable as the more bread-and-butter ES, which could be imported to Europe for the first time ever. Earlier this month, we reported that GS orders and production are being called off. Lexus will unveil the new car in Beijing later this month. More teasers are likely to be on their way, and with them, we can report more about the car's appearance and likely spec. In a flurry of crossovers, a traditional saloon sounds like a fresh thing to introduce. Related Video:

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).