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2015 Lexus RC F configurator heats up

Just over two weeks after Lexus activated its online configurator for the 2015 RC350, the Japanese luxury marque is flipping the switch on the car we really want to customize – the 467-horsepower RC F. In addition to letting us play about with various configurations for the new sports coupe, Lexus' latest builder is decidedly different and more visually pleasing. It also does away with the brand's typical, and occasionally unintuitive, grouping of options. In its place, we have a trio of simple, logical packages. There's a navigation pack that adds, um, navigation. It also includes in Lexus' Enform telematics suite. You can also select a Premium Pack, that adds luxury features like heated and vented seats, park assist and LED headlamps, while an all-weather pack tacks on a heated steering wheel, headlamp washers and a deicer for the wiper blades. There are some secondary options, too, including an attractive set of 19-inch wheels, an updated leather interior, adaptive cruise control and a moonroof. All in all, pretty standard fare. Prices for the RC F start at $62,400, not counting a $925 destination charge. Head over to Lexus' consumer page and build your ideal RC F.

2015 Lexus NX offers bold design, compact luxury

Meet the all-new NX, Lexus' entry into the space occupied by the likes of the BMW X1 and Mercedes-Benz GLA. Based off the LF-NX Concept and sharing much of the design language seen on the polarizing IS sedan, the NX looks to be a rather sporty Lexus crossover.
The big news here is under the hood: the NX will be the first Lexus to use a turbocharged engine. That's right, a 2.0-liter, turbocharged four-cylinder can be found in both the NX 200t and NX 200t F Sport. There will also be an NX 300h, and if Lexus' nomenclature remains consistent, we already know all about that one. As of right now, there aren't a lot of details on either powertrain, although with the NX's Beijing debut still over a week away, here's hoping we know more soon.
As for that design... well, we're waiting to see it up close. The initial reaction from the Autoblog team has been mixed so far. Like the IS, there are plenty of sharp angles, while the front is dominated by the brand's spindle grille. Lexus' designers have refined the shape of the headlights, giving them a cleaner overall look than on the pioneering IS. In back, LED taillights come standard. According to Lexus, 17-inch wheels are the base rollers, while 18s are optional.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.