Florida**gorgeous Lexus Sc430 Convertible**92k Original Miles!! on 2040-cars

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Ice driving at the Bridgestone Winter Driving School | AutoblogVR

We have two new VR episodes for you this week, both of which come from the Bridgestone Winter Driving School. In one, we get some instruction in the snow and then have a little fun sliding around. In the other, two instructors give a visual demonstration of how rear- and all-wheel-drive cars handle differently in the snow (which also includes lots of fun sliding). You get to experience it all from the passenger seat, with a view in every direction. The Bridgestone Winter Driving School is located just outside the town of Steamboat Springs, Colorado. Facilities include a couple of meticulously maintained ice/snow tracks and a snow skidpad – which, it happens, is the best kind of skidpad. We worked our way up from an all-wheel-drive Lexus NX crossover to a rear-drive Lexus IS, and then the staff gave their drifty demonstration in two similar Lexus IS sedans – one with rear drive and the other with all-wheel drive. There's a preview above, but for the full immersive experience, you'll need the AutoblogVR app for iOS or Android – you can download it for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Lexus Driving Videos VR Original Video lexus is virtual reality lexus nx 360video

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Lexus jumps head first into turbocharging with its 2015 NX 200t

If Lexus is going to stay competitive, it needs to turbocharge sooner rather than later.
If there's anything that Lexus is experienced with, thanks in large part to its corporate parents at Toyota, it's hybrid powertrains. The automaker has hybridized tiny little four-cylinder engines, massive honkin' V8s and everything in between. So synonymous are hybrids and Lexus that it would be a shock to see a brand-new model released without an accompanying version with blue badging and a little "h" appendage to its name.