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Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

Lexus teases new F Sport engine cover

Lexus has teased a new F Sport model by revealing just the engine cover. It could point to a new performance version of the 2021 Lexus IS, and a potential successor to the dearly departed IS F. The image was obtained by Lexus Enthusiast, which pointed out that the carbon-fiber pattern cover is exactly the same shape as the one found shrouding the 5.0-liter V8 that powers the GS F and RC F. Good for 467 horsepower and 389 lb-ft of torque and a symphonic revving sound, the 2UR-GSE has traditionally been the heart of Lexus's F performance line. The teased cover, however, shows an "F Sport" badge where the GS F and RC F's "F" badge once resided. That implies a car with stiffer sport suspension along with some of the styling of a full-blown F model, but not the full stable of horses under the hood. Recently, Best Car magazine reported that Lexus was about to come out with a trio of F models. We think this engine cover is unlikely to preview an LC F, as the LC 500 is already powered by the 2UR-GSE, and wears a completely different engine cover. Also, an LC F would likely be turbocharged and thus don a different cover altogether. While it's possible that Lexus would drop the more powerful 2UR-GSE into the LS to give it a 73-horsepower bump over its current 394, that would imply an LS F model, not a simple F Sport. And besides, the LS already has an F Sport variant. The Best Car report also indicated that the LS F in the works, if it happens at all — and that's a big "if" — would be propelled by a twin-turbo V8.  That leaves the new IS, which in its most powerful guise has a 3.5-liter V6 generating 311 horses and 280 lb-ft of torque. It's possible that rather the teased engine cover is foreshadowing an IS 500, a conclusion that Lexus Enthusiast also draws, albeit with slightly different reasoning. An IS 500 would be one way for Lexus to squeeze as much use out of its marvelous 2UR-GSE before the V8 goes the way of the dodo, but without having to develop an all-out F model. The original IS F had, among other things, wider body panels, six-pot front brake calipers with cross-drilled rotors, and a Torsen LSD. By not calling an IS F, Lexus could be lowering expectations for enthusiasts of the original who would expect those performance features. Or, if the V8 gods are listening, perhaps Lexus is saving the true F badge for an IS with the rumored twin-turbo powering the LC F. One can hope, right? Related Video:

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.