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See the resemblance? This sneaker is inspired by the 2021 Lexus IS

We can all rest easy at night, now that one of the world's great questions — What would a Lexus IS look like if it were a shoe? — has been answered. Lexus has collaborated with streetwear brand RTFKT to make a sneaker inspired by the 2021 Lexus IS. The project is part of a Lexus campaign called "All In" that celebrates people who are passionate about their craft. For the cynical, you can read this as a campaign that uses influencers in non-automotive fields to put the IS in front of a new audience and attract younger customers to the Lexus brand.   RTFKT calls themselves the first sneaker company to spring from the world of gaming. Their footwear leans towards the fanciful and futuristic styles typically found in video games, and a quick glance at their website presents the shoes as digital items of varying rarity that you might find in a game. RTFKT's creative director Chris Le said, “We wanted to make sure when the audience looks at the sneaker they instantly know it is the IS.” We're not so sure about that, though. If it weren't for the Lexus F Sport logo on the side, Lexus badge on the Velcro strap and the model name embossed across on the back, we'd have a hard time guessing it had anything to do with a now-472 hp Japanese sports sedan. RTFKT explains that certain design elements inspired by the car. The chunky sole in black evolved from a tire, for example. The front of the shoe is said to be a version of Lexus's trademark spindle grille (though we're not really seeing it). A 3D-printed carbon fiber-pattern "spoiler" on the back of the sneaker gets closer to the Lexus's actual decklid wing.  The sneaker's sides use the Black NuLuxe material of the car's interior with light gray stitching from the seats. The middle silver stripe was "inspired by the details of the headlights," though given the "L" shape of the "L" DRLs on past Lexus IS sedans we're surprised the collab isn't with Nike. To be fair, the new IS's DRL integration is much more pleasant to look at. Lastly, the Grecian Water blue color, one of the signature paints on the new IS, features throughout the shoe. “All the intricate design elements come together, and at a first glance itÂ’s a neckbreaker,” said RTFKT CEO Steven Zaptio. We are probably in no place to comment the veracity of that statement, but then neither is anyone else. As it turns out, no one will ever wear it, because it's a one-off that will never go on sale. Related Video: This content is hosted by a third party.

Are Toyota and Lexus planning to use Mazda's straight-six and new platform?

Japan's Best Car magazine has what appears to be a whopper of a rumor. The mag said it scooped Mazda's development of a straight-six engine that Mazda only revealed in March, the carmaker having buried the information in a financial statement. By way of Lexus Enthusiast and according to Google translate, Best Car writes that as it was speaking to a Toyota source on an unrelated matter, the magazine found out that Mazda's work on the straight-six was predicated on the engine's use in Toyota Group vehicles, which includes Lexus. Here's the account of how the engine and Mazda's coming front-engined rear-drive platform, dubbed "Large Architecture," will make their way to Toyota City: The first appearance for the straight-six, predicted to come in at a hair under 3.0 liters, is the Mazda Atenza/Mazda6 successor coming around 2022. The powertrain will get a 48-volt hybrid system for increased fuel economy, and the automaker's said to be considering a plug-in hybrid version. Toyota's first shot at the platform and the straight-six will be whatever fills the slot of the Japanese-market Mark-X sedan. We once had a version of the Mark-X in the U.S. as the Toyota Cressida. In Japan, it's sold as a rear- and all-wheel drive option to the Camry. The Mark-X is slated to end production in December this year — a "sporty four-door coupe" on Mazda's platform and with Mazda's engine eventually taking its place. Lexus has a number of plans for the components from Hiroshima. The next Lexus IS is said to evolve from the current sedan, using a Lexus V6 but migrating to Toyota's TNGA platform. Best Car says the IS after that, perhaps sometime around 2026, will hop onto Mazda's new platform and use the inline-six engine. Before that, the replacement for the Lexus RC in 2022 will sit on the Mazda platform and get that inline-six. What's more, Lexus will introduce a new model to slot between the $64,750 RC and the $92,950 LC employing Mazda's architecture and engine. Best Car says the model will act as a "next car" for RC owners, but we can't tell if the magazine means a two-door or a four-door coupe; the article also says the Lexus model will compete with the Audi A7. Toyota and Mazda partnered up in 2016 on technology sharing. Best Car's take is that, as was done on the Supra, Toyota is picking up all the tech it can from suitable sources so that it can continue to sell models that don't make sense to develop alone.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350