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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus reaches 10 million sales since its inception 30 years ago

Almost immediately after Matt Farah's famed second-generation LS400 became the million-mile Lexus, the Japanese luxury brand is celebrating another major milestone: Lexus has now sold 10 million vehicles globally. The Toyota luxury division, whose first car debuted 30 years ago at the 1989 North American International Auto Show in Detroit, famously pursued "perfection" when it came to build quality and ownership experience. The smooth, V8-engined LS400 was quickly followed by smaller additions to the lineup, and in the time Lexus has been around, it has sold a wide range of vehicles, from the Camry-related ES line and Land Cruiser-related SUVs to the LFA supercar. While the LS was sold in Japan as the Toyota Celsior, the ES as the Toyota Windom and the IS as the Toyota Altezza, not all Lexus models have had a Toyota-badged equivalent, and as Japan-market Lexus sales officially began in 2005, the corresponding Toyota model lines were ended and succeeded by their Lexus counterparts. With the RX400h SUV, Lexus introduced its first hybrid model in 2005. Since then, Lexus says it's sold 1.45 million hybrid vehicles, and it currently has 11 hybrid models on offer around the world. With 698,330 global vehicle sales in 2018 constituted a 4.5 percent increase from 2017, hybrid sales jumped nearly 20 percent for Lexus in that time. 2018 marked the company's best-ever global sales. Related Video:

2018 Lexus LS 500 gets the F Sport treatment

Lexus has used this year's auto show season for a continuous rollout of its all-new flagship sedan, the 2018 LS 500. It debuted in Detroit, followed by the hybrid LS 500h in Geneva. For New York, the updated LS gets the F Sport treatment, which includes design touches, chassis tuning and added stopping power. The 2018 Lexus LS F Sport, whether in gas-only or hybrid trim, receives a set of 20-inch alloy wheels and larger, six-piston caliper front and four-piston rear brakes. Up front, the F Sport grille is refined beyond that of the standard LS, and Lexus notes that it took CAD designers five months to get the desired look, with its 7,100 individual surfaces. Other visual changes include an enlarged side grille, unique rocker panels, trunk moldings, and, of course, F Sport badging. The Ultra White exterior is exclusive to the F Sport version. Inside the car, F Sport front seats offer more support for spirited driving. The driver commands the car through an F Sport steering wheel, aluminum pedals, and a perforated shift lever. Details like the Ultrasuede in the seats and headliner and brushed aluminum trim add to the interior's sporty refinement. For a bolder look, Lexus offers the F Sport-exclusive Circuit Red interior. Just one version, though – the rear-drive, gasoline LS 500 – will offer a handling package for more prowess on curvy roads. It features Lexus Dynamic Handling, which includes variable ratio steering, and active rear steering to help guide the rear wheels around corners. The sport tuned air suspension includes the Active Stabilizer system for flatter cornering. The powertrain and its output figures remain unchanged from the standard version. The new Lexus LS is set to go on sale in early 2018. Related Video: Featured Gallery 2018 Lexus LS 500 F Sport: New York 2017 View 15 Photos Related Gallery 2017 Lexus LS 500 F Sport View 27 Photos News Source: LexusImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com New York Auto Show Lexus Luxury Sedan f sport