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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

Lexus postpones 2021 IS debut indefinitely

The new 2021 Lexus IS sports sedan was scheduled to make its debut today, but Lexus has made the decision to postpone the digital unveiling indefinitely. Lexus cites respect for "the recent global situation" as the reasoning for the postponement.  This week, Lexus released a simple statement on the digital debut of the 2021 IS. "Considering the recent global situation, Lexus has respectfully postponed the premier of the new IS, which was originally scheduled for 8:00 a.m. Japan Standard Time, June 10," it said. "Revised timing will be announced soon." With worldwide outpouring of civil protests in regards to the death of George Floyd, police brutality and the movement for police reform — all in the midst of a pandemic — it seems like a malapropos time to unveil a new car. Autoblog reached out to Lexus for further clarification on when the car would debut, and the company said it hopes to have more news at a later date. When it does debut, the next-generation sports sedan will utilize rear-wheel drive, and we expect all-wheel drive to be an option. According to a report from Motor Trend, the new IS will ride on an evolutionary modified version of its current "New N" platform, as opposed to an all-new setup, but that is unconfirmed. Like the current IS, the upcoming IS will likely offer both four-cylinder and six-cylinder powertrains options, though it is unclear what the power will look like. Related Video: