2003 Lexus on 2040-cars

Auto blog

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus RC configurator comes alive, priced from $42,790*

Fancy yourself an example of Lexus' take on the BMW 4 Series and Audi A5? Well, now you can customize your very own RC on Lexus' consumer website. With prices starting at $42,790 for a rear-drive model while an all-wheel-drive RC kicks off at $45,025. Neither price includes Lexus' *$925 destination charge.
With a wild (by Lexus' standards) color palette and the option of regular and F Sport trims, there's a fair amount to play with in this configurator. That said, it follows the brand's typical strategy of offering colors and upholsteries along with a wide range of pre-determined options packages.
For those waiting on the configurator for the RC F, it looks like you'll have to wait a big longer, as Lexus hasn't launched a builder for its high-performance, 467-horsepower, $63,325 coupe. Stay tuned for that one.

2019 Lexus IS 300 F Sport gets Black Line treatment

Lexus is making the Black Line Special Edition treatment available again, this time offering it on the F Sport version of the 2019 IS 300 sports sedan. The package adds 18-inch, split-spoke wheels with the "black vapor chrome" finish that also appear on the flagship LS sedan, plus back side mirrors. Inside, you get black Nuluxe seats with red accents and contrasting red stitching, which also appears on the center console and armrests, plus red accent panels flanking the center stack. There's also a heated, black wood-trimmed steering wheel highlighted by what Lexus says is "distinctive shades of black that were created by a Japanese calligraphy shop dedicated to perfecting ink for more than 200 years." All Black Line versions are equipped with navigation and triple-beam LED headlights. The Black Line Special Edition will be available on both rear- and all-wheel-drive versions, with choice of three exterior colors: ultra white, obsidian and atomic silver. Rear-wheel-drive versions use a 2.0-liter turbocharged four-cylinder engine that makes 241 horsepower and 258 pound-feet of torque and comes with an eight-speed automatic, while AWD versions are powered by a 3.5-liter V6 that generates 260 hp and 236 lb-ft mated to a six-speed automatic. Black Line versions of the former will run you $45,825 including destination, while AWD versions will cost $47,875. Lexus earlier this month showed an NX F Sport Black Line edition at the Chicago Auto Show. For the IS 300 F Sport, Lexus will cap Black Line edition production at 900 units for 2019 and make it available in dealerships starting in March. Related Video: