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Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

The Lexus sprinkles bronze on the 2020 NX 300 Black Line Special Edition

It hasn't even been a full year since Lexus showed the 2019 NX F Sport Black Line, but with the onset of the 2020 model year, another special is already on the way. Lexus is launching a second Black Line Edition on the NX, this time for the 300 model, and this time with bronze accents inside and out. The NX 300 Black Line starts with the $3,720 Premium Package, which has blind spot monitor, autodimming heated side mirrors with reverse tilt, heated and ventilated front seats, the Lexus memory system, a power moonroof, LED daytime running lights and 18-inch five-spoke wheels. On this new special edition, the wheels are differentiated with bronze finishing. Additionally, Lexus paints the normally plastic fender trim to match one of three exterior colors: Eminent White Pearl, Nebula Gray Pearl or Matador Red Mica. Because it's still a Black Line, it has a black grille, a black grille surround, black fog lamp housing and black side mirrors. Inside, the black leather, black dashboard and black headliner are less of the story than is the new decorative bronze pageantry. Lexus used bronze stitching on the door trim, floor mats, center console, seats, and the key fobs.  The Black Line Special Edition is equipped with several modern tech features, including heated steering wheel, and a 10.3-inch infotainment display with Android Auto compatibility and Google Maps navigation. It also has parking assist and a power rear door with kick action. The Black Line treatment can be ordered on front-wheel-drive or all-wheel-drive variants of the 2020 NX 300. It comes with a 235-horsepower turbocharged 2.0-liter four-cylinder that's paired with a six-speed automatic transmission. Including destination costs, the FWD version starts at $45,735, and the AWD version starts at $47,135. They will be available starting November 2019. Design/Style Lexus Crossover Special and Limited Editions crossover AWD

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.