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Toyota might stop importing certain models if tariffs imposed

In case you hadn't heard, the entire automotive industry, both domestic and foreign, is very much against the automotive tariffs proposed by the Trump administration. And while the industry is lobbying hard against such tariffs, companies are also having to consider what to do in the event they are passed. CEO of Toyota's North American operations, Jim Lentz, told Bloomberg that the company will certainly be reconsidering its strategy in the event of tariffs between 10 and 25 percent the cost of the car. He told the news outlet that, depending on how high the tariffs are, Toyota might just increase the price of some models, or stop importing them altogether. Toyota does build a large number of its cars here in the United States. The Toyota Camry, Avalon, Tundra, Highlander, Sequoia, Sienna models are all built here, as well as some Tacomas, Corolla sedans, and Lexus ES sedans. Many of those vehicles are big sellers for Toyota, too, so that's good for the company. But many other Toyotas are built outside the country. The Toyota RAV4, Prius range, C-HR, Corolla hatchback, Land Cruiser, 86, Yaris, Yaris sedan, Mirai, 4Runner, and the entire Lexus line are built in other countries. Some of these imports we're sure are safe no matter how high the tariffs might be. The RAV4 is the company's biggest seller, and the Prius sells well, too. Even if the Prius wasn't selling so well, the company would probably still sell it simply because it's an image builder. Somewhat related, we imagine Toyota would continue offering a handful of Mirais. The 4Runner, C-HR and Corolla hatchback would probably be safe, too. If these models stick around after potential tariffs are imposed, expect their prices to increase. But in the Toyota line, anything that's not selling well and has tight margins is probably doomed. Chief among them are the French-built Yaris hatchback and the Mexican-built Yaris iA sedan. Both cars have terrible sales, and being low-end cheap cars, they'll only sell worse with higher prices, and Toyota will lose money if it has to eat the tariff. The 86 is a similar situation in which it's a niche vehicle that has had weak sales and is being sold at a relatively low price. The Land Cruiser could go either way. It sells in small numbers, but it's already extremely expensive and continues to sell. Buyers might not be put off by spending some more.

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

This 'tattooed' Lexus UX is the first of its kind, and we love it

Lexus commissioned the first “tattooed” car ever, and itÂ’s chosen the UX as the tattoo artistÂ’s canvas. Art cars and special projects catch our eye sometimes, but this particular project is one of the most intriguing works of art on a car weÂ’ve seen in a long time. The process that tattoo artist Claudia de Sabe went through to translate her vision onto the UX is what weÂ’re really interested in here. Since the UX is obviously a metal car, de Sabe needed to use a Dremel tool to drill away the blank white surface paint, exposing the bare metal underneath. Those painstakingly drilled lines were used as the pattern for the art taking shape. She had to be unerringly precise in her work. After all, thereÂ’s no magic eraser for drilling into a carÂ’s metal body panels. Spending that much time free-drawing with a Dremel is intensive and demanding work, too. Comfortable positions are hard to come by, and a slip could be disastrous. After the pattern was drilled in, de Sabe switched to car paint and brushes. The koi fish and waves were painted on by hand, and then finally, de Sabe used gold leaf to create highlights in the paint and give it a stronger 3D effect. To protect the artwork, a layer of lacquer was applied, making it possible to drive this UX on the road. From the planning stages to the finished product, Lexus says it took six months. The in-studio work from de Sabe (and her tattoo artist husband who assisted her work) took place over five eight-hour days. “My main inspiration for the design of the car was just all the beautiful artwork that IÂ’ve seen in Japan, in the temples, ukiyo-e prints, all of that artistic background,” de Sabe says. Tattooing a car isnÂ’t cheap either, as Lexus estimates this bespoke work would cost “upwards of GBP120,000” (about $140,000). Lexus made a video featuring de Sabe explaining her work and showing the “tattooing” in progress. ItÂ’s worth a quick watch, so check it out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.