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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Lexus LC Coupe and Convertible add a bevy of official TRD parts

TRD stands for Toyota Racing Development, but that doesn’t stop the performance division from developing parts for Lexus products, too. One of those Lexus products it just released a set of performance parts for is the LC 500. The two-door coupe is our favorite Lexus for sale right now because of its excellent driving dynamics and stunning looks, so adding more performance is a good thing, right? WeÂ’ll stop short of saying itÂ’s a great thing for appearances in this particular instance. The parts shown here tend to muss up and clutter the LC's otherwise gorgeous design. That large rear wing, aero cowling above the rear seats and aero mirror cover all notch the aggressiveness up a level, but it makes the styling look a bit messier in photos. TRD does claim real performance gains from the parts, though. The modified side skirts reduce the amount of wind flowing to the rear tires, which makes the car slipperier through the air — TRD also claims a benefit in fuel economy and reduced wind noise. There are three new wheel designs, all offering a reduction in weight over the stock wheels and an improvement in rigidity. The wheels pictured on the car are the Lunanium Gun Metallic option. TRD says the giant aero cowl reduces wind noise in the cabin for the LC Convertible, and the big rear wing improves vehicle stability. Other available parts include a front spoiler (adds downforce, lowers front clearance by 30 mm), rear diffuser (adds moderate downforce, says TRD), smaller rear spoiler (improves stability at speed), and a “performance damper.” Details are short on this damper, but we can assume itÂ’s slightly stiffer than stock and could offer a noticeable handling improvement. ThereÂ’s a 3-D mini configurator you can play around with on TRDÂ’s site, too. You can only choose between the exterior color, interior color and aero cowl cover, but itÂ’s worth it to see what the mods might look like on your particular LC. Interestingly, the aero cowl sitting above the rear seats can be had in either black or white. Availability of the parts in the U.S. is still unclear, but weÂ’re reaching out to TRD and will update with any news we might hear.  Related video:

Lexus planning second flagship alongside LS sedan

Lexus is planning to launch another flagship to slot alongside the LS sedan, but we don't know if it will be a coupe or a crossover. The coupe has been the persistent rumor. Lexus showed the two-door LF-LC concept in 2012 and a production model could borrow its underpinnings from the LS sedan. It's tipped to wear the letters LC or to revive the SC nameplate. The previous SC launched in 1991 as a fixed-roof coupe and offered inline-six or V8 engines. It was replaced in 2001 with the SC430 that had a V8 and a folding hardtop. While the coupe idea may seem like the leading candidate, the company's ambiguity is leading to speculation that the new flagship could adopt a different body-style altogether. "We need a flagship," Lexus general manager Jeff Bracken told Reuters. "It doesn't have to be a sedan." "In addition to the LS, there could be another flagship in our lineup," Bracken said. "We'll define what it is in January." The comments suggest something will be revealed at the Detroit auto show and could open the door to a new flagship SUV or crossover. That position is currently held by the LX 570, which is closely based on the Toyota Land Cruiser. However, sales of the LX have been less than stellar. From the 14,000-plus units Lexus sold of the original LX 470 when it launched in the US back in 2000, annual sales have dropped to just over 4,000 the last few years. Mercedes regularly sells over 25,000 of its GL-Class crossovers each year in the US alone. Last year Audi sold 18,000 Q7s here despite its imminent replacement. Land Rover sold nearly 13,000 Range Rovers last year and another 18,000 Range Rover Sports. Meanwhile, Cadillac typically sells between 20,000 and 30,000 Escalades every year, down from the 50,000-60,000 it sold a decade ago. A facelift is due for the LX that ought to spike sales a little, but Lexus will need more than a refresh to catch up with those rivals. In the meantime, it reportedly plans to roll out a three-row variant of the new RX before its lifespan is over. "We don't want to wait for a next generation" to give the RX the added seating capacity many customers are demanding, said Bracken. Related Video: