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Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.

2021 Lexus IS First Drive | A model remodel

The Lexus IS has now been with us for more than two decades. First introduced in 1999, it celebrated its 21st birthday this year and, to mark the occasion, Lexus hit the compact sedan with a significant overhaul, including a revamped powertrain lineup, an updated interior, and a much-needed tech update in an attempt to keep the sporty four-door relevant in a market that craves crossovers and SUVs. So, first things first: The 2021 Lexus IS is not actually new. In fact, Lexus still refers to it as a third-generation car internally, despite the “redesign” and repositioning for 2021, which is ultimately more about the products elsewhere in the Lexus lineup, rather than the IS itself. WeÂ’ll come back to that. Unveiled in June, the 2021 IS model range has been pared down to just two models, the IS 300 and IS 350 F-Sport. The highlight of the standard equipment sheet is an 8-inch touchscreen that's nearly 5.5 inches closer to the driver than the outgoing modelÂ’s. A 10.3-inch touchscreen is available as an upgrade, and perhaps most notably, the IS is finally available with Apple CarPlay and Android Auto integration suites. Despite the common name and number, however, the IS 300 is in fact offered with two very different engines depending on how many wheels are driven. Power for the rear-wheel-drive IS 300 comes from a 2.0-liter turbocharged inline-four, which develops 241 horsepower and 258 pound-feet of torque. It's bolted to an eight-speed automatic transmission. With the IS 300 AWD (pictured below), all-wheel drive is paired with a 3.5-liter naturally aspirated V6 good for 260 hp and 236 lb-ft of torque, and a six-speed automatic transmission. Nothing confusing about that, is there? 2021_Lexus_IS_300_AWD_Blue_004 View 9 Photos Thankfully, things are a bit more normal with the IS 350 F Sport. Its high-output V6 is alive and well, with its naturally aspirated displacement of 3.5 liters and an output of 311 horses and 280 pound-feet of twist. It's the same engine regardless of drivetrain, though rear-wheel drive is still tied to the eight-speed automatic while all-wheel drive gets the six-speed. The quickest variant is the RWD model, which will crack off a run to 60 mph in 5.6 seconds. The AWD variant is intended to be an all-weather option, not a performance enhancer. The observant reader will note that we keep referring to the IS 350 F Sport, rather than simply the IS 350.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.