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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Lexus NX begins production in Japan [w/videos]

Lexus entered new territory this past April when it revealed the new NX compact luxury crossover at the Beijing Motor Show, but it wasn't until now that the Toyota luxury division actually started building them. The first production examples started rolling off the assembly line last week at the Miyata plant in Japan, with the accompanying turbo engines built at the adjacent Kanda plant.
The arrival of the NX marks both the first time that Lexus has produced a compact crossover - an increasingly important segment for luxury automakers - and the first time Lexus has offered a turbocharged engine, one of two options alongside the hybrid version. The NX builds on two previous competences exhibited by Toyota: one is the RAV4, which pioneered the compact crossover segment back in 1994, the other being the Lexus RX that was among the first luxury crossovers when it arrived in '97.
Lexus reports that it has already taken some 6,500 pre-orders in Japan alone, with many more coming in from markets around the world - including ours, where it is sure to be a key player for the Japanese automaker alongside the hot-selling RX. Watch the videos below to see the NX starting its production run in Japan.

Google self-driving Lexus crashes into a bus

Google's self-driving cars have been in accidents before, but always on the receiving end... at least, until now. The company has filed a California DMV accident report (PDF) confirming that one of its autonomous vehicles (a Lexus RX450h) collided with a bus in Mountain View. The crash happened when the robotic SUV had to go into the center lane to make a right turn around some sand bags – both the vehicle and its test driver incorrectly assumed that a bus approaching from behind would slow or stop to let the car through. The Lexus smacked into the side of the bus at low speed, damaging its front fender, wheel and sensor in the process. This was a minor incident, and we're happy to report that there were no injuries. However, this might be the first instance where one of Google's self-driving cars caused an accident. If so, the Mountain View crew can no longer say it's an innocent dove on the roads -- while this wasn't a glitch, its software made a decision that led to a crash. We've reached out to Google to see if it can elaborate on what happened. No matter what the response, it was always going to be difficult to avoid this kind of incident. Until self-driving cars can anticipate every possible road hazard, there's always a chance that they'll either be confused or make choices with unexpected (and sometimes unfortunate) consequences. However, the hope at this early stage isn't to achieve a flawless track record. Instead, it's to show that self-driving cars can be safer overall than their human-piloted counterparts.Related Video:This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. Image Credit: AP Photo/Eric Risberg Green Lexus Safety SUV Autonomous Vehicles Videos California transportation gear