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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2021 Lexus NX 300h F Sport Black Line adds flair and luggage

At the beginning of the year, Lexus introduced a Black Line Special Edition trim on the NX 300 F Sport, produced in a run of just 1,000 examples. In April, the Japanese luxury maker showed the GS 350 Black Line Special Edition that came with a pair of Zero Halliburton cases as a last hurrah for the GS line, the sedan even more exclusive with just 250 units made. The 2021 NX 300h F Sport is next to pick up the baton, earning F Sport upgrades and snagging a set of that Halliburton luggage, too. Three colors are available: the brand-new deep blue of Grecian Water and the familiar Ultra White and Obsidian. Unlike the NX Black Line shown earlier, the hybrid paints its black wheel arch liners in body color and omits the faux carbon fiber side graphic, and the 19-inch chrome wheels replaced by 18-inch rims in "dark sputter" finish. Inside, blue stitching on the seats, door panels, armrest, center console. and floor mats accents the black interior. The F Sport treatment includes headlights, a larger mesh grille to replace the standard spindle grille with horizontal slats, a tuned suspension and sharper body kit. Lexus has made normally optional features like park assist and the foot-operated tailgate standard for the Black Line. Under the skin, the 2.5-liter four-cylinder assisted by an electric motor sends its 194 horsepower to all four wheels. The Lexus Black Line Zero Halliburton luggage duo starts with Halliburton's Edge Lightweight Collection. The 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. Lexus will build 1,000 examples of the NX 300h Black Line Special Edition over the next 90 days, with availability as of now. Pricing starts at $47,835 after destination, $300 more than the standard top trim, the NX 300h Luxury AWD. Related Video:    

Lexus considering V8 Supercars racing program

Just a few years ago, Holden and Ford were the only manufacturers competing in Australia's V8 Supercars series. But those days were left long ago in a cloud of smoke on the track, and are only disappearing even further in the rearview mirror as the latest intel suggests Lexus could be ready to enter the series as well. Speaking with CarAdvice.com.au at the local launch of the RC coupe, Lexus Australia chief Sean Hanley revealed that his office approached the race organizers to hold "very high-level discussions" about the Japanese luxury brand entering the series. The development is reportedly spurred by the warm reception the RC has enjoyed so far Down Under, and by an expected impending shift in the rules of the V8 Supercars championship. The series has been rumored to be shifting away from strictly eight-cylinder sedans to include coupes and other engine types – a move that would open the door to more manufacturers to participate, including Lexus with the RC F. Currently the field is made up of Holden Commodores, Ford Falcons, Nissan Altimas, Volvo S60s and privately-entered Mercedes E63 AMGs. Nissan, Volvo and Mercedes only joined in the past couple of seasons following the last round of rules changes. The series received "international" status from the FIA in 2011and in the past few seasons has held races in locations as far flung as Abu Dhabi and Texas to its principally Australia-based calendar. Lexus, for its part, has competed in Grand-Am, Germany's Nurburgring-based VLN series and Japan's Super GT series, but unlike parent company Toyota, has yet to embark upon a top-level racing program in Formula One, the World Rally Championship or at Le Mans.