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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

2023 Lexus RZ 450e electric crossover unveiled with 225-mile range

Lexus, one of the pioneers of hybrid technology in the luxury segment, is ready to march into EV territory. It unveiled a battery-powered model called RZ 450e that was developed as an electric car from the ground-up and that blazes the path that several cars will follow. While the RZ isn't the first electric Lexus, that honor goes to the UX300e sold in Europe and in China, it's the first electric Lexus that was developed as a standalone model for global markets. There will not be a gasoline-burning or even a hybrid-powered RZ. The firm started with an EV-specific version of the e-TNGA platform developed by parent company Toyota and also found under the bZ4X, which explains why the crossover's proportions might look familiar. One of the most striking styling cues is that the Spindle Grille is gone: it has been replaced by a body-colored insert that Lexus named a Spindle Body. We're told that future EVs from Lexus will follow this design direction. The RZ stretches 189 inches long, 74.6 inches wide, and 64.4 inches tall, dimensions that make it about three inches shorter and 10 inches longer than the RX and exactly as wide. Its weight hasn't been released yet. It's also slightly longer, wider, and lower than the bZ4X. Inside, the RZ is characterized by a minimalist design that's elegant and inspired by elements of Japanese culture. Most of the few switches left in the cabin are grouped into two clusters on the steering wheel; they let the driver control features like the infotainment system and the optional head-up display. The center stack is dominated by a 14-inch touchscreen that the RZ borrows from the NX and the LX. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Drivers will be able to count on the Lexus Safety System+ 3.0 suit of electronic driving aids, which includes a lane departure warning system and adaptive cruise control, among other features. Remote-controlled parking will be optional, and radiant heaters located below the steering column and on the bottom of the passenger's side of the dashboard will help warm the cabin without drawing too much electricity. Power comes from a pair of electric motors linked to a 71.4-kilowatt-hour lithium-ion battery pack. The motor installed on the front axle develops 201 horsepower while the one assigned to the rear axle generates 107 horsepower. This configuration gives the RZ through-the-road all-wheel-drive.