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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2021 Lexus NX 300 and NX 300h stick to the formula

After placing the limited-run NX 300h F Sport Black Line Special Edition at the top of the range, Lexus has announced few changes for the rest of the NX lineup going into 2021. For its sixth year on the market, on the exterior of the compact luxury crossover, Blue Vortex Metallic slips off the color wheel, replaced by Nori Green Pearl. The deep forest hue dazzled recently on the 2020 Lexus LC 500 Inspiration Series. Less visible to outsiders, NX models get low-profile windshield wiper blades, and power-folding, auto-dimming, reverse-tilt mirrors. Revisions to the standard interior have been confined to a revised horn pad, and a slightly different red zone on the tachometer, but Lexus didn't clarify what that last point means. Among the feature set, every NX will include blind spot monitor with rear cross traffic alert in the driver safety technology that's grouped under the Lexus Safety System+ 2.0 banner. Turning to the options sheet, ordering the Navigation package will include the HomeLink garage door opening system, and the Mark Levinson audio system comes with an updated amplifier.   After that, what we're already familiar with from the NX lineup carries on. That means three trims, the NX 300, NX 300 F Sport, and NX 300h, plus the NX 300h F Sport Black Line until they're all sold. Engine choices are a 2.0-liter four-cylinder with 235 horsepower and 258 pound-feet of torque on the non-hybrid models, and a 2.5-liter Atkinson cycle four-cylinder engine in the NX 300h that works with three electric motors to produce a total combined output of 194 horsepower. The non-hybrid NX trims get a six-speed transmission, the hybrid employs a CVT. Related Video:

Favorite vehicles of 2017

The Autoblog staff has driven a lot of vehicles in 2017. This video showcases our favorite vehicles from this year, along with some thoughts on why they made the list. Wanna read more head over to https://www.autoblog.com/photos/best-drivers-cars-2017/ Aston Martin Audi Ford Jeep Lexus Porsche Autoblog Minute Videos Original Video porsche macan lexus lc 500 macan wrangler r8 Arts and Entertainment