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Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

Lexus to open stores with branded accessories [w/video]

Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle accessories. Intersect By Lexus is effectively an all-in-one shopping destination for high-quality, hand-crafted designer products, many of them created specifically for the marque, right down to their "Crafted for Lexus" branding.
The first Intersect By Lexus store will open at the end of this month in Tokyo, with other stores planned for New York and Dubai. Going over the first store's initial product list, it seems that each store will offer wares that reflect its location. Some of the products available at Intersect By Lexus Tokyo include a $400 minimalist LED desk light, hand-sewn $286 tablet cover and a $133 drip coffeemaker and cup set handmade from the ash of Japan's Sakurajima volcano. Scroll down for a short video showing how some of these products were made.

2020 Lexus LX 570 Sport Package is sporty like tube socks

The Lexus LX is enormous, square, old, and expensive. It is also very luxurious, and now it has a sporty version, with Lexus announcing the Sport Package for the 2020 LX 570. But you can only get it on the three-row trim, the least jazzy of the bunch. The styling makeover adopts a sport grille, which means an ornate mesh instead of slats in the spindle opening, and a new lower portion that appends parallelogram intakes at the corners. Not only do the vents appear to be non-functional, they look like aftermarket afterthoughts. The sides get body-colored mirrors with chrome accents, while in there's a tweaked lower rear valance. Inside, leather-trimmed seats come in either Black, Cabernet, or exclusive Moonlight White, under a black headliner. If our numbers are correct, Lexus has bumped 2020 LX prices up by $150 across the admittedly small board. The base, two-row model will start at $86,380. Assuming the destination charge holds steady at $1,295, that makes for a total of $87,675. The three-row will need $92,675. Lexus Safety System+ comes standard, with assistance features such as Pre-Collision System with Pedestrian Detection, Lane Departure Alert, Intelligent High-Beam headlamps, and adaptive cruise control.  When the range goes on sale in September, the LX 570 with the Sport Package will cost $100,595. That seems like a weighty chunk for minor ornaments; however, the Sport Package automatically adds the Luxury Package, which adds features like heated and ventilated seats, four-zone climate control, LX projector door lamps, and a la carte options like the 19-speaker Mark Levinson audio and the 21-inch wheels. Optioning a 2019 model with to the same spec comes to $97,935, so the Sport Package comes to $2,310 after subtracting the $150 price increase. That also seems like a lot, considering the Luxury Package already provides the option of Cabernet seats. But the LX is a special kind of beast. Any truck that can run with a multi-terrain system mode called Mogul instead of Snow doesn't have to live by the same rules as other terrestrial rigs. That's what you can do when you're a dinosaur that "packs in a lot of charm."