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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Why Lexus shies away from plug-in hybrids

Lexus may have softened its stance a bit from the anti plug-in vehicle ads the Toyota luxury badge ran last year, but at least one executive from the company casts a pretty critical eye towards the concept as a way to cut both emissions and refueling costs. In fact, Lexus doesn't really buy the fact that buyers of plug-in hybrids are really looking to save both gas and the environment, Green Car Reports says, citing an interview at the recent New York Auto Show with Lexus executive Mark Templin. Templin also said hydrogen fuel-cell technology may be a better way to edge towards zero emissions. Templin decried plug-in hybrid technology because it adds weight to vehicles, which contributes to poor emissions figures in the process. He added that plug-in vehicle buyers are motivated more by potential tax credits and solo driving rights in high-occupancy vehicle (HOV) lanes than cutting back on fuel use. Last summer, Lexus ran an supposedly tongue-in-cheek print ad poking fun at how long it takes to charge a plug-in vehicle and how using air conditioning can shorten a car's charging range. Last spring, Lexus had to backpedal from an anti-electric ad it ran that had serious mistakes about hydrogen infrastructure. News Source: Green Car Reports Green Lexus Toyota Hybrid PHEV

Lexus LC Convertible might be revealed at the Goodwood Festival of Speed

Lexus reportedly has plans to reveal a Lexus LC Convertible at this year's Goodwood Festival of Speed. The news comes from a Roadshow report, citing multiple, anonymous Lexus sources. One is right to be skeptical, but an LC Convertible seems likely after seeing the concept revealed at the Detroit Auto Show at the beginning of the year. We liked what we saw back in January, and the "concept" looked nearly production ready. Lexus hinted a production version may be on the way, and it looks like we might see the delivery of that car in early July. The Goodwood Festival of Speed runs July 4-7. That concept car was missing a roof, but we imagine Lexus will be fitting a space-saving soft top for the production car. Space is limited in the LC500's small trunk, and a bulky hard top would just about kill it entirely. However, the gorgeous lines of the LC500 will most likely suffer from such a top — it's pretty much impossible to replicate the coupe's sweet lines and styling with a fabric top. The idea of an LC Convertible is sound, though. It makes sense for Lexus to take advantage of the beautiful and exotic design of the LC500 for more models, especially as BMW dives head first into this arena with multiple flavors of the 8 Series. As convertibles typically are, we'll expect this one to be more expensive and slower than the coupe. The LC500 starts at $93,325, including the $1,025 destination charge. Lexus says acceleration to 60 mph with the 5.0-liter V8 takes 4.4 seconds. We wouldn't be surprised to see a price tag arching over $100,000, and a couple tenths knocked off that 0-60 mph time with an inevitably heavier car. The Goodwood Festival of Speed is as good a place as any to reveal something like an LC Convertible. We'll be on the grounds in England when the time comes, so check back to see if Lexus decides to pull the covers off in a few weeks.