Certified One Owner F Sport Navigation Backup Camera Sunroof Mark Levinson on 2040-cars

Auto blog

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.

Lexus LC 500 gets customized at SEMA before it even goes on sale

We still have to wait until next year for Lexus to start delivering the gorgeous new LC 500 to dealer showrooms, but that little fact didn't stop Lexus from letting people modify it for SEMA. The first LC coupe to get the custom treatment is this bright yellow example modified by Gordon Ting and Beyond Marketing. Prospective LC 500 buyers who want to modify their rides won't have to wait long do start adding these parts to their cars. Because Lexus let these companies develop parts this far in advance, the parts should be available around the same time as the car. On the outside, the LC 500 gets a new Artisan Spirit body kit that consists of a front diffuser, fender flares, side skirts, rear diffuser and rear spoiler. The car also has a lower stance thanks to a kit developed by KW Suspension. It features adjustable springs for ride height, plus a hydraulic lift system to keep the custom body work from scraping. The Lexus rolls on HRE P101 wheels that are stopped by Brembo brakes. The other highlight of this custom Lexus is under the hood. The LC 500 comes with a 471-horsepower 5.0-liter V8 that's also found in the RC F and GS F. However, the engine development team at Hard Media, Inc. and D SPORT Magazine had the engine rebuilt with CP pistons and Carrillo connecting rods, and it was given new cylinder sleeves from LA Sleeves to increase bore-size. The end result is a 5.6-liter engine making 525 horsepower. According to Lexus, 525 horsepower is far from the limit of this engine, saying that its capabilities could be, and in fact "have been more than doubled." If anyone at Lexus is reading this, we don't doubt the claim, but we'd also be more than happy to see this capability proven. Perhaps at next year's SEMA show? Related Video: Featured Gallery Customized Lexus LC 500: SEMA 2016 View 9 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Lexus Coupe Luxury lexus lc 500 SEMA 2016