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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2022 Lexus LC 500, 500h introduce Bespoke Build exclusive options

Lexus has announced the 2022 LC 500 coupe, 500h hybrid coupe and LC 500 Convertible. The changes are as subtle here as they were on the LS 500. The coupe's suspension has been "optimized to enhance ground contact feel, linear steering response and steering effectiveness [at] high G," we're told, and that's as close as we get to knowing what Lexus engineers did. After that, there are a few changes that could be spotted at ten feet. One is the Sport Package gaining a 21-inch forged alloy wheel to replace the 20-inch wheel for the 2021 LC 500 hardtop.  There's another revision to the Sport Package thanks to Lexus introducing its Bespoke Build program, which will open up a new menu of performance and cosmetic options. The current LC 500 Coupe offers two Sport Packages, one with a glass roof, one with a carbon roof. From 2022, the weaved lid will only be available to Bespoke Build buyers, which starts with a coupe fitted with the carbon roof Sport Package and the All-Weather Package. The customization choices will get their own configurator page come November 17, laying out exclusive color options like the Manhattenhenge interior and exclusive components like the carbon fiber rear wing and 21-inch forged alloy wheels that were previously limited to the LC Inspiration Series. Each Bespoke Build will also come with an interior badge and a certificate of authenticity. On the droptop side, there's been some additional suspension fiddling. On both coupe and convertible, the 11-strong color palette has been shaved to nine colors, Liquid Platinum and Obsidian going away. The 2022 LC 500 starts at $93,050 plus a $1,075 destination charge, for a total of $94,125, the convertible at $102,175 after destination, both unchanged for this year. The LC 500h MSRP gets goosed a touch, increasing $1,440 to $100,125. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Lexus IS 300 F Sport gets Black Line treatment

Lexus is making the Black Line Special Edition treatment available again, this time offering it on the F Sport version of the 2019 IS 300 sports sedan. The package adds 18-inch, split-spoke wheels with the "black vapor chrome" finish that also appear on the flagship LS sedan, plus back side mirrors. Inside, you get black Nuluxe seats with red accents and contrasting red stitching, which also appears on the center console and armrests, plus red accent panels flanking the center stack. There's also a heated, black wood-trimmed steering wheel highlighted by what Lexus says is "distinctive shades of black that were created by a Japanese calligraphy shop dedicated to perfecting ink for more than 200 years." All Black Line versions are equipped with navigation and triple-beam LED headlights. The Black Line Special Edition will be available on both rear- and all-wheel-drive versions, with choice of three exterior colors: ultra white, obsidian and atomic silver. Rear-wheel-drive versions use a 2.0-liter turbocharged four-cylinder engine that makes 241 horsepower and 258 pound-feet of torque and comes with an eight-speed automatic, while AWD versions are powered by a 3.5-liter V6 that generates 260 hp and 236 lb-ft mated to a six-speed automatic. Black Line versions of the former will run you $45,825 including destination, while AWD versions will cost $47,875. Lexus earlier this month showed an NX F Sport Black Line edition at the Chicago Auto Show. For the IS 300 F Sport, Lexus will cap Black Line edition production at 900 units for 2019 and make it available in dealerships starting in March. Related Video: