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2021 Lexus NX 300 and NX 300h stick to the formula

After placing the limited-run NX 300h F Sport Black Line Special Edition at the top of the range, Lexus has announced few changes for the rest of the NX lineup going into 2021. For its sixth year on the market, on the exterior of the compact luxury crossover, Blue Vortex Metallic slips off the color wheel, replaced by Nori Green Pearl. The deep forest hue dazzled recently on the 2020 Lexus LC 500 Inspiration Series. Less visible to outsiders, NX models get low-profile windshield wiper blades, and power-folding, auto-dimming, reverse-tilt mirrors. Revisions to the standard interior have been confined to a revised horn pad, and a slightly different red zone on the tachometer, but Lexus didn't clarify what that last point means. Among the feature set, every NX will include blind spot monitor with rear cross traffic alert in the driver safety technology that's grouped under the Lexus Safety System+ 2.0 banner. Turning to the options sheet, ordering the Navigation package will include the HomeLink garage door opening system, and the Mark Levinson audio system comes with an updated amplifier.   After that, what we're already familiar with from the NX lineup carries on. That means three trims, the NX 300, NX 300 F Sport, and NX 300h, plus the NX 300h F Sport Black Line until they're all sold. Engine choices are a 2.0-liter four-cylinder with 235 horsepower and 258 pound-feet of torque on the non-hybrid models, and a 2.5-liter Atkinson cycle four-cylinder engine in the NX 300h that works with three electric motors to produce a total combined output of 194 horsepower. The non-hybrid NX trims get a six-speed transmission, the hybrid employs a CVT. Related Video:

Lexus, Mazda and Subaru top Consumer Reports Brand Report Cards

A revised methodology in devising its annual Car Brand Report Cards has seen Consumer Reports award Lexus its top overall ranking for 2013. For the first time ever, the institute broke out individual brands from their larger corporate umbrellas, meaning car makers like Lexus and Scion were judged independently from parent company Toyota. That strategy worked out well for Lexus, as the luxury brand earned a top report card score of 79 for the 2013 model year.
The institute has recommended every one of the Lexus models it has tested to date, and said that the company's products won out thanks to "a foundation of plush and very reliable vehicles."
Meanwhile, Mazda and Subaru tied for the second-highest scoring report cars, with scores of 76. Subaru earned praised for sporting models like the BRZ, which CR testers apparently had a lot of fun driving (naturally), while the Mazda products were lauded for their blend of practicality, sportiness and efficiency. Both of the Japanese brands offered good handling, fuel economy and versatility, said Consumer Reports.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.