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Lexus ES 300h gets optional side-view cameras and monitors in Europe

In select European markets, Lexus is expanding the availability of one of its newest and most futuristic features. Starting in March, 2020, the ES 300h will have an option for digital side-view cameras and monitors.   Lexus first introduced its side-view cameras and monitors on a production car when it added the tech to the Japanese-market 2019 ES sedan in 2018. Typical side-view mirrors are replaced with camera stalks, which feed video into small five-inch digital displays attached to the front corners of the car's interior.  To ensure an optimum high-definition view at all times, the cameras have numerous weather-proofing features. Built-in heaters prevent freezing, and the aerodynamic design is also shaped so that rain and snow should not affect the quality of the recording. The cameras also have demisters that have their own dashboard switches, as well as a light sensors that help curb headlight glare.  In addition to maintaining quality, the tech has built-in driver aids. When a turn signal is activated, the monitors will automatically show an "extended view" that helps eliminate blind spots. That feature can also be manually activated. Guidelines are also introduced to the monitor when the car is parking or in traffic.  Like normal mirrors, the cameras can be adjusted through controls on the doors. The system has adjustable brightness and the option for automatic camera retraction, too. As pointed out by CarScoops, the option is already available on the ES 300h Takumi on the United Kingdom Lexus configurator. The total package is priced at roughly $2,000, with each of the cameras and monitors accounting for a quarter of the cost. Lexus plans to show off the ES 300h with side-view cameras at the 2020 Geneva Motor Show in March, and the option will be available immediately in the U.K., Germany, Spain, and Poland. The rest of Europe will get it before the end of 2020. Meanwhile in the U.S., the National Highway Traffic Safety Administration (NHTSA) is still testing and debating the safety of the technology. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kia Blindspot Monitoring System | 2020 Autoblog Technology of the Year Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).