2021 Lexus Rx 350 on 2040-cars

Auto blog

The hoverboard of your dreams is finally here, thanks to Lexus

Finally. Finally! Anyone who grew up in the 1980s has been waiting for this moment for a long, long time. Since 1989, to be exact, which is when Back to the Future Part II hovered its way into theaters showing Marty-of-the-past riding a newfangled board-without-wheels in a fabricated future. After several teases, Lexus has finally unleashed real, actual footage of its hoverboard in action. As you'll see in the video, the learning curve is steep, even for a professional skateboarder like Ross McGouran. "I've spent 20 years skateboarding, but without friction it feels like I've had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It's a whole new experience," says the hoverboard test rider. Before we all get too carried away, there are caveats to this real-world hoverboard. First, the technology doesn't work everywhere. According to Lexus, 200 meters of magnetic track was built in Dresden, Germany, and shipped to a specially built "hoverpark" in Barcelona, Spain. Unlike the fictional hoverboard from BTTF, though, Lexus' creation does indeed work on water... assuming there's a properly magnetic surface below the surface. We're sure you've got questions – cryostats, liquid hydrogen and magnets, are the likely answers – but first, you really should watch the video. Then, feel free to check out the full press release down below, but before you get too excited, know that Lexus has said it does not intend to sell a production version of its hoverboard. Related Video: Lexus Hoverboard Ride Revealed New Film for the Latest Amazing in Motion Campaign Shows Final Testing in Barcelona August 04, 2015 TOKYO, August 05, 2015 -- Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona. Mark Templin, Executive Vice President at Lexus International said: "Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call 'SLIDE', we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn't an easy process.

Lexus LC500 Convertible gets Marine Blue interior and top ... in Japan

Japanese customers of the Lexus LC will soon have a wider selection of exterior and interior colors, including a stunning Marine Blue option exclusive to the LC 500 Convertible. The announcement came on Thursday, along with news of some minor handling improvements. The Marine Blue selection adds an tidy navy lid to the LC droptop, paired with a matching interior. However, the entire cockpit hasn't been slathered in blue. Instead, the cobalt hue has been applied judiciously to the steering wheel, dash pad, gear selector, and sections of the door panels. Most of interior is actually white, giving the two-tone cabin an elegant nautical feel. In addition, Lexus is introducing two new colors to Japan's LC palette: Sonic Iridium, which looks like yet another silver variant, and Terrain Khaki Mica Metallic, which looks like the beautiful Nori Green special edition we got in the U.S. and was previously exclusive to the convertible, is now available on the LC500 and LC500h coupe. Buyers can tick a box for new orange brake calipers as well. Lexus says they've also improved the LC's steering feel, ride quality, and controllability during high-g cornering by making minor adjustments to the coil springs, dampers, and stabilizers. Coupled with tweaks to the settings of the variable gear ratio steering and dynamic rear steering systems, Lexus says the overall responsiveness has been improved. Lastly, the LC coupe's panoramic roof now uses a tinted privacy glass.  The Lexus LC menu has always been slightly different between the U.S. and Japan regions. For example, we get three interior options — tan, black, and a red-on-black two-tone. Even before Marine Blue Japan had a fourth, black-and-orange. It's not quite as Halloween-y as it sounds to American ears; the orange is more of a saddle brown. Lexus hasn't said whether Marine Blue (or any of the other improvements) will come to the U.S., but the LC is likely to receive a refresh soon. If the new interior is part of the package, we won't complain. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.