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Lexus' LFA Works now making carbon fiber bicycles... kind of

The LFA Works that produced the Lexus LFA hasn't had too much to do since the 500th example of the V10 supercar left the plant on December 15, 2012. So what are a bunch of carbon fiber experts meant to do with their time when they have some of the world's most advanced CFRP machinery but no engine to wrap it with? Why, make a bicycle, of course - and not just any bicycle, but the kind that costs one million Japanese yen ($10,000 US) and of which only 100 will be made.
Only they didn't really "make" it - the carbon fiber frame was sourced from Takumi, in Taiwan. On the face of it that's a shame, but it makes sense; when you've got a company like McLaren assisting bike manufacturer Specialized produce a road bike, it's clear that 'pushies' have got so advanced that a company can't just hop in and mold a $10K bike in six months. Beyond that frame it's got a Shimano Dura-Ace Di2 group with electronic shifters, and it weighs 15 pounds.
However, the Lexus crafstmen did polish each frame for three hours, and the bike is said to embody the "principles and philosophy" of the supercar, while the brochure for the bike says it represents "a new chapter in Lexus history." That chapter is still all about rarity, though, since there's only one bike headed for Canada and two for the US.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2014 Lexus IS gets TRD bits

Toyota Racing Development (TRD) in Japan has designed cosmetic and performance bits that give the 2014 Lexus IS a front-to-back workover. Different from the F-Sport parts we expect from Lexus here, the full body kit runs 437,700 yen ($4,285 US) and starts with air deflectors at the lower edges of the front bumper, through to side skirts, a decklid spoiler and a rear bumper with a diffuser and quad exhaust tips.
For 288,750 yen ($2,830) you can sharpen responses with new shocks, springs, dampers, sway bar and bracing. The priciest individual component is the set of 19-inch wheels, four of them going for 527,625 yen (5,170 US). There's no word on US importation or pricing yet, but done up all in black like the IS above, we wouldn't mind seeing it here.