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Lexus building just 650 Black Line RC coupes

Lexus has yet another limited edition line of cars on the way, following up on its special RC F and GS F models. The new edition is the RC F Sport Black Line, and it's actually not available on the V8 RC F. It's only for the turbocharged four-cylinder RC 300 and naturally aspirated V6 RC 350. What the package adds is either gloss black or silver paint accented by black chrome trim on the grille and windows rather than the standard shiny silver chrome. Other exterior details include matte black wheels and brake calipers in either orange or black. The black and orange theme continues inside, where orange stitching stands out against a black interior. The steering wheel is unique to the special edition and has black-stained wood trim. The special edition goes on sale this spring. Only 650 examples will be built. In addition to being available on either the four-cylinder or V6 models, it can be had with rear- or all-wheel-drive. The base prices start at $52,725 for the rear-drive four-cylinder and go up to $57,115 for the all-wheel-drive V6. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lexus RC F Sport Black Line: New York 2018 View 13 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com New York Auto Show Lexus Coupe Luxury lexus rc

Fresh-faced Lexus NX crossover set to debut in Shanghai

The updated Lexus NX compact crossover is set to show its revised face at Auto Shanghai 2017. The NX debuted back in 2014, which means the time is prime for a mid-cycle refresh. While this won't be an all-new model, expect fresh styling both inside and out. The single teaser images shows a new headlight design and possibly a reworked grille. We don't know much beyond that. The NX, which shares a platform with the Toyota RAV4, comes with the choice of two powertrains and the option of front or all-wheel drive. The NX 200t is powered by a 235 horsepower turbocharged inline four-cylinder engine. The 300h is the requisite hybrid model. Its total system output is 194 horsepower. In addition to the updated NX, Lexus is rolling out the LS 500h for an Asian audience. The car debuted earlier this month in Geneva. Look for more photos and info after the debut on either April 19 or 20. Related Video: Image Credit: Lexus Design/Style Auto Shanghai Lexus Crossover Luxury lexus nx refresh lexus nx 200t lexus nx 300h

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350