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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Why the Lexus GS death rumors aren't surprising

For months, rumors have persisted that the Lexus GS is dying, to be replaced in the lineup by the ever-growing ES. After spending some time with one, we can't really figure out why it hasn't happened sooner. For a long time, the smaller, less expensive, more efficient front-wheel-drive Lexus ES has been growing in size and dominating the rear-wheel-drive GS in sales. As customers move from sedans into crossovers, Lexus' five-car lineup of the CT, IS, ES, GS, and LS is looking a bit too crowded. We shouldn't lament the loss of another rear-wheel-drive sedan. Lexus customers sure as hell haven't. There are better options available. Outside of the GS F, the Lexus GS isn't a car that encourages you to drive in a way that would take advantage of a rear-wheel setup. In the rain and the snow, the front-wheel drive ES is likely to be a more stable and sure-footed car. If you want power, the less expensive ES 350 actually has a more powerful engine than the base GS 200t. It's nearly a second quicker to 60 mph as well. Stepping up to a GS 350 puts a nearly $12,000 divide between the ES and the GS. Yes, you can get the GS with all-wheel drive, but how many people well and truly need it? Size-wise, the ES is nearly identical to the GS, with the ES being longer but narrower by just over an inch in either direction. Being front-wheel drive, the ES has better rear packaging, meaning a roomier rear seat. The GS does beat the ES on cargo capacity, but on nearly every other measurement the ES is roughly identical or better. Another editor noticed the exact same thing when the current ES debuted nearly four years ago. That goes for pre- and post-refresh models. The ES isn't quite as handsome as the GS (as long as you ignore the spindle situation up front). From some angles, the ES looks like nothing more than the tarted up Toyota Avalon it is. From behind the wheel, the GS fails to convey any sense of excitement or occasion. It's simply a shoulder shrug of a car. When competition like the BMW 5 Series or Mercedes-Benz E-Class offer both refinement and a decent infusion of fun, it's hard to make a case for the Lexus. The ES isn't any better, but with a base price of $39,895 it's a far more reasonable proposition than a $47,305 GS. Our test car was starting to show its age, as the competition has long sailed by when it comes to noise, vibration, and harshness. Lexus quiet this GS 200t was not. All that said, it seems that customers have already spoken.