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Lexus teases new F Sport engine cover

Lexus has teased a new F Sport model by revealing just the engine cover. It could point to a new performance version of the 2021 Lexus IS, and a potential successor to the dearly departed IS F. The image was obtained by Lexus Enthusiast, which pointed out that the carbon-fiber pattern cover is exactly the same shape as the one found shrouding the 5.0-liter V8 that powers the GS F and RC F. Good for 467 horsepower and 389 lb-ft of torque and a symphonic revving sound, the 2UR-GSE has traditionally been the heart of Lexus's F performance line. The teased cover, however, shows an "F Sport" badge where the GS F and RC F's "F" badge once resided. That implies a car with stiffer sport suspension along with some of the styling of a full-blown F model, but not the full stable of horses under the hood. Recently, Best Car magazine reported that Lexus was about to come out with a trio of F models. We think this engine cover is unlikely to preview an LC F, as the LC 500 is already powered by the 2UR-GSE, and wears a completely different engine cover. Also, an LC F would likely be turbocharged and thus don a different cover altogether. While it's possible that Lexus would drop the more powerful 2UR-GSE into the LS to give it a 73-horsepower bump over its current 394, that would imply an LS F model, not a simple F Sport. And besides, the LS already has an F Sport variant. The Best Car report also indicated that the LS F in the works, if it happens at all — and that's a big "if" — would be propelled by a twin-turbo V8.  That leaves the new IS, which in its most powerful guise has a 3.5-liter V6 generating 311 horses and 280 lb-ft of torque. It's possible that rather the teased engine cover is foreshadowing an IS 500, a conclusion that Lexus Enthusiast also draws, albeit with slightly different reasoning. An IS 500 would be one way for Lexus to squeeze as much use out of its marvelous 2UR-GSE before the V8 goes the way of the dodo, but without having to develop an all-out F model. The original IS F had, among other things, wider body panels, six-pot front brake calipers with cross-drilled rotors, and a Torsen LSD. By not calling an IS F, Lexus could be lowering expectations for enthusiasts of the original who would expect those performance features. Or, if the V8 gods are listening, perhaps Lexus is saving the true F badge for an IS with the rumored twin-turbo powering the LC F. One can hope, right? Related Video:

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.