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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2020 Lexus GS 350 F Sport Black Line Special Edition makes two cases for itself

The new 2020 Lexus GS 350 Black Line Special Edition brings a dark edge to the brand's mid-size luxury sedan. This offering follows in the tire tracks of the Black Line in the Lexus NX and IS ranges—the cosmetic package appeared first on the NX300, then the IS 300 F Sport, then the IS 350 F Sport over the past couple of years. The enhancements are available on the rear- and all-wheel-drive GS sedans, but will be offered only with two exterior colors, either Utlra White or Caviar, the latter being a rich dark brown. Visual changes outside include gloss black F Sport grille inserts, gloss black mirror caps, and a gloss-black decklid spoiler. The RWD version gets gloss black F Sport wheels with orange brake calipers, while the AWD model does without the flashy stoppers. Output of the 3.5-liter V6 doesn't change from 311 horsepower and 280 pound-feet of torque.  Inside, the black leather interior sees contrasting textures in Alcantara on the instrument panel, console, and armrest, and carbon fiber trim on the doors, instrument panel, and center console. Rioja Red panels provide contrast as does red stitching on the doors, steering wheel, seats, and center console. The special edition GS gets accessories as well: a two-piece Lexus Black Line Zero Halliburton luggage set. Starting with Zero Halliburton's Edge Lightweight Collection, the 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. There will only be 200 of the special edition GS sedans produced, available starting this summer. Prices won't come until closer to the on-sale date, but the same package on the IS added about $5,000 to the price, and Zero Halliburton charges $1,000 for the luggage. With the rear-wheel-drive GS 350 F Sport starting at $53,785, we think $60,000 is a likely price tag.    

Lexus prices the new 2021 IS below most of its main rivals

As an outlier in a shrinking segment, the 2021 Lexus IS faces an uphill battle. Product planners know this, so they've priced the new model below most of its main rivals without compromising on content or performance. Unveiled in June 2020, the 2021 IS range consists of the entry-level 300 and the sportier 350 F-Sport, and each is offered with rear- or all-wheel drive. Pricing for the rear-wheel drive IS 300 starts at $40,025 including a mandatory $1,025 destination charge, which represents a mere $440 increase over the outgoing 2020 model. Adding all-wheel drive raises that figure to $42,025. Motorists who step up to the 350 F-Sport will need to pay $43,925 if they want power sent to the rear axle, or $45,925 if they want it channeled to the four wheels. The list of standard features includes 18-inch wheels (an inch bigger than before), numerous electronic driving aids, power-adjustable front seats (10-way for the driver; eight-way for the front passenger), dual-zone automatic climate control, and an eight-inch touchscreen that's nearly five and a half inches closer to the driver than the outgoing model's. Motorists can pay extra for 19-inch wheels, a power-operated moonroof, and a 10.3-inch touchscreen. And, at last, the IS is available with Apple CarPlay and Android Auto connectivity. Lexus shuffled its trim hierarchy for 2021, so the F Sport package is no longer available on the IS 300, but it's fitted to every IS 350 built for the American market. It bundles a cold-air intake, a specific exhaust system, a sound generator, 19-inch wheels, a sprinkling of F Sport badges, plus a body kit that adds bits like a rear spoiler and a diffuser integrated into the rear bumper. Heated and ventilated front seats are included, too. 2021 Lexus IS View 25 Photos Power for the rear-wheel drive IS 300 comes from a turbocharged, 2.0-liter four-cylinder engine, which develops 241 horsepower and 258 pound-feet of torque. It's bolted to an eight-speed automatic transmission. While you'd assume the all-wheel drive model simply gains a pair of driven wheels, the transformation is more complex. It also receives a 3.5-liter V6 with 260 horsepower and 236 pound-feet of torque on tap, plus a six-speed automatic transmission. Lexus notes the system can send up to 50% of the engine's output to the front axles. Selecting the IS 350 brings an evolution of the 3.5-liter six that's rated at 311 horses and 280 pound-feet of twist.