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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Lexus LF-LC approved for production

On the sidelines of a press drive for the 2014 Lexus IS, the company's vice president of marketing in the US told Ward's Auto that the honchos in Japan have approved the Lexus LF-LC concept for production. He wouldn't offer any other details on how the luxury coupe might be transformed into a vehicle for the buying masses, and that has led to a bag full of speculation.
The show car was hybrid-powered and rear-wheel drive, a beautifully executed stab by Toyota designers in Newport Beach at redefining Lexus, but even with the concept, the point was to keep it "within reach for premium buyers." The report says the odds are on limited production and higher pricing than Lexus' "mainstream products," and other sites have speculated on what kind of powertrain it might end up in showrooms with.
GT Channel posits that the LF-LC will be the inspiration for a coupe in the Lexus LS price bracket with a choice of either the 4.2-liter V8 or the hybrid powertrain from the LS 600h, further speculating it will be called LC 550 and cost more than $100,000. It then says that there would be another coupe created beneath that one to replace the SC 430. Lexus Enthusiast, however, calls those "warmed-over rumors" and says that the marque probably won't deviate from its engine-capacity-naming scheme - labeling a car with a 4.2-liter V8 an LC 550. Nor does it think Lexus will use the letters LC after the company has trademarked "RC" in the US and Australia.

Next Lexus LX 600 and LX 750h specs reportedly leaked

Specs for the next Lexus LX appear to have been leaked to a Japanese blog. The flagship luxury SUV will reportedly come in two flavors, and offer greater differentiation from its Land Cruiser cousin than ever before. One of those variants is, for the first time, a hybrid version. The Japanese site Creative Trend reported on the 300-series Land Cruiser specs before most, and aside from some small discrepancies in horsepower and torque numbers, was surprisingly accurate. They even called the existence of a GR Sport performance trim level. Now, they've turned their focus to the LX. As translated by Lexus Enthusiast, the entry spec will be called the LX 600, and will likely feature the Land Cruiser's 3.5-liter twin-turbo V6. That should be good for an identical 415 horsepower and 480 pound-feet of torque. Creative Trend adds that in the Middle East, the entry model will be called LX 500d, implying it'll be equipped with the Land Cruiser's turbodiesel 3.3-liter V6 generating 309 horses and 516 lb-ft.  The flagship model, however, is said to be the LX 750h, which adds a hybrid-electric system to the 3.5-liter petrol V6. Together, they'd make a potent 480 horsepower and 642 lb-ft of torque. This powertrain is not available on the Land Cruiser. In addition, the LX will have a more luxurious and high-tech interior, with a rumored version of the new Lexus Interface that appeared on the new Lexus NX. However, whereas the NX sports a 14-inch version of the screen, the LX will reportedly receive a 17-inch version. Incidentally, it seems the LX may have already been seen in the NX's reveal video, albeit under a white cloth. Additionally, we have it on good authority from friends in Japanese media that both the Land Cruiser and Lexus LX will, in Japan, feature a fingerprint recognition system on the engine start button. The off-roaders routinely top the stolen vehicles list in Japan, with about 5 out of every 100 registered vehicles stolen every year and rates increasing. Most of them end up being shipped overseas where Land Cruisers and Lexus LXes are seen as tough status symbols. Lastly, the report says Lexus Japan will start accepting pre-orders in September, with the LX itself debuting in December. While we are sadly not privy to the new Land Cruiser, it's likely the Lexus LX will arrive stateside. Whether these specs carry over remains to be seen. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.