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Lexus hints at LF-SA concept bound for Geneva

Lexus has been moving steadily away from its once conservative designs with increasingly aggressive ones, and looks set to move the bar once again with this latest concept. Bearing the codename LF-SA, the new Lexus concept is set to debut in a couple of weeks at the Geneva Motor Show. But the Japanese luxury automaker isn't giving us much to go on from the decidedly enigmatic teaser image and brief statement below. According to Lexus, "the LF-SA Concept explores unexpected territories for the brand," which could come down to a new compact model to either replace or slot in below the CT 200h in the brand's lineup. The upright form would seem to be consistent with a city car. Beyond that, we can see an even larger evolution of Lexus' trademark spindle grille and checkmark accent lights. Whatever it is, though, Toyota's luxury division promises it will remain "a driver-focused vehicle." We'll just have to sit tight and wait to find out more, so watch this space. 17 Feb 2015 WORLD PREMIERE OF THE LEXUS LF-SA CONCEPT AT THE 2015 GENEVA MOTOR SHOW Lexus will reveal its all-new concept, the LF-SA at the 2015 Geneva Motor Show. Brussels, Belgium - An illustration of Lexus' passion for upcoming design trends, the LF-SA Concept explores unexpected territories for the brand in a bold and emotional execution. In a future world which many people see as increasingly influenced by technology and virtual experiences, the LF-SA Concept is also a driver-focused vehicle, reflecting Lexus' vision that real experience will remain ultimate luxury. The LF-SA Concept will be revealed at the Lexus Press Conference taking place on March 3, 2015 at 12:30 PM at the Lexus stand (number 4211) in Palexpo, Hall 4.

This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video:

2020 Lexus GS F Review & Video | Looking past the numbers

You don't hear much about the 2020 Lexus GS F. It's been out for a while now, the model having debuted for 2016 and the base GS sedan stretching all the way back to 2012. That's an awful lot of time for the automotive world to whiz by, especially in the upper echelon of performance sedans. Packing 467 horsepower is suddenly weak sauce when rivals have crested the 600-hp plateau. The fact that Lexus still hasn't convinced the automotive enthusiast community at large that it actually makes compelling performance machines certainly doesn't help.  To be perfectly honest, I have avoided testing the GS F for several years now. "Who's going to buy that?" I've pondered, considering all of the above plus its $85,000 price tag. Nevertheless, I've got more time on my hands these days to test more cars and a Lexus Flare Yellow paint job is impossible to ignore, so hey, why not? Well, after a week, I didn't want to turn over the keys. When faced with first-world automotive journalist problem of picking between the the Flare Yellow GS F and the BMW M340i also parked out front, I quickly chose the Lexus. And if I had $85,000 to spend on a high-powered luxury sedan, I honestly think I'd happily choose it over the Germans that outdo it on paper. Many of you will think that stupid and will point to the numbers at hand. The GS F's 5.0-liter V8 sends 467 hp and 389 pound-feet of torque to the rear wheels only, and is capable of a 0-60 run of 4.5 seconds. A BMW M5 has 600 hp and hits 60 in 3.2 seconds; the lesser M550i has 523 hp and a 3.6-second time. That M340i xDrive also in my driveway? It hits 60 in 4.1. Over at Mercedes-AMG, the E 63 has 603 hp and a 3.3-second time. Only the lesser E 53 is comparable to the Lexus with 429 hp and a 4.4-second 0-60 time. Its torque is also comparable, unlike the rest of those Germanic monsters that utterly roast the Lexus. However, all of that extra output and all of those quicker times are also indicative of the very reason the GS F remains so desirable. It doesn't have a turbocharger, ensuring unencumbered response, a zesty 7,800-rpm redline and marvelous noises that don't require the sound enhancement feature Lexus throws in anyway (and that I turned off). It also doesn't require all-wheel drive to quell elephantine gobs of tire-shredding turbocharged torque, thereby letting the front wheels simply handle the steering. The rears, meanwhile, can smoke away and swing loose should you disable the appropriate settings to do so.