2008 Lexus Rx on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus boots up 2014 IS configurator

Throw away those scraps of paper and pull yourself up to a keyboard, as Lexus has launched the online configurator for its all-new 2014 IS sedan. The base price for the entry-level IS 250 RWD is $36,845 (all listed prices include the $895 delivery fee), delivering a 2.5-liter V6 rated at 204 horsepower that provides enough thrust for a 0-60 sprint in 7.7 seconds. The range-topping IS 350 AWD starts at $42,595, packed with a 3.5-liter V6 rated at 306 horsepower that will deliver 60 mph in just 5.7 seconds.
After choosing an engine and driveline, the configurator will offer eight exterior colors and five interior upholstery shades (some combinations, such as selecting Obsidian over Rioja Red NuLuxe leather, require upgrades such as the F Sport package). Consumers are then offered four different bundled option packages as enhancements. The least expensive is Navigation ($4,670), followed by the aforementioned F Sport ($5,800) and a choice between two luxury packages ($7,195) with light or dark wood trim.
Last to come are the accessories and dealer-installed options such as remote engine start, glass-break sensor, wheel locks and a cargo net. Go crazy with your choices, as we did, and the price will exceed $50,000. Head over to the Lexus IS configurator, and check it out for yourself.

Junkyard Gem: 1992 Lexus SC 400

After Toyota stunned the automotive world with the Lexus LS 400 in 1989, offering a majestically engineered luxury sedan with an all-new DOHC V8 at less than half the cost of its Mercedes-Benz 560 SEL rival, what could be done to follow that (other than a money-printing Lexus-badged Camry, that is)? Clearly, the missing piece of the Lexus branding puzzle at the time was a sports coupe, something to extract the money of car shoppers considering, say, a new Mercedes-Benz 300 CE or Acura Legend coupe. That car turned out to be the Lexus SC, styled in California and known as the third-generation Toyota Soarer in Japan. Here's one of the very first SCs sold in the United States, found in a Denver-area self-service yard last month. These cars had intimidatingly good build quality (I know, because I dismantled a '92 SC 400 down to its smallest components a while back), clearly designed to last at least a quarter-million miles with routine maintenance. This one got hit hard in the right rear, however, and it wasn't worth repairing the damage to a non-SUV pushing three decades of age. Americans could buy a six-cylinder version, the SC 300, which came standard with a five-speed manual transmission (almost all buyers "upgraded" to the automatic, of course). This car is the SC 400, which means it has the same 1UZ-FE V8 engine as the LS 400. That's 250 super-smooth horses and six-bolt main bearing caps keeping the crankshaft from going anywhere it shouldn't. The SC 400 never was available with a manual transmission, nor was its SC 430 successor. This one has the mandatory Aisin-Warner four-speed automatic. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus SC400 articulated door hinge operation The complex door hinges offered good clearance in tight parking spaces. These cars were very quiet and comfortable and they could cruise all day at triple-digit speeds, but a curb weight pushing 3,600 pounds meant that the SC 400 wasn't going to beat its Porsche 928 rival on a race track. Actually, the 1992 928S4 cost more than twice as much as the 1992 Lexus SC 400 ($80,920 versus $37,500) and had both a more powerful (326hp) V8 and available manual transmission; perhaps the 1992 Cadillac Eldorado Touring Coupe ($32,470, 200hp V8, automatic) was a more realistic sales rival for today's Junkyard Gem.