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2020 Lexus GS 350 F Sport Black Line Special Edition makes two cases for itself

The new 2020 Lexus GS 350 Black Line Special Edition brings a dark edge to the brand's mid-size luxury sedan. This offering follows in the tire tracks of the Black Line in the Lexus NX and IS ranges—the cosmetic package appeared first on the NX300, then the IS 300 F Sport, then the IS 350 F Sport over the past couple of years. The enhancements are available on the rear- and all-wheel-drive GS sedans, but will be offered only with two exterior colors, either Utlra White or Caviar, the latter being a rich dark brown. Visual changes outside include gloss black F Sport grille inserts, gloss black mirror caps, and a gloss-black decklid spoiler. The RWD version gets gloss black F Sport wheels with orange brake calipers, while the AWD model does without the flashy stoppers. Output of the 3.5-liter V6 doesn't change from 311 horsepower and 280 pound-feet of torque.  Inside, the black leather interior sees contrasting textures in Alcantara on the instrument panel, console, and armrest, and carbon fiber trim on the doors, instrument panel, and center console. Rioja Red panels provide contrast as does red stitching on the doors, steering wheel, seats, and center console. The special edition GS gets accessories as well: a two-piece Lexus Black Line Zero Halliburton luggage set. Starting with Zero Halliburton's Edge Lightweight Collection, the 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. There will only be 200 of the special edition GS sedans produced, available starting this summer. Prices won't come until closer to the on-sale date, but the same package on the IS added about $5,000 to the price, and Zero Halliburton charges $1,000 for the luggage. With the rear-wheel-drive GS 350 F Sport starting at $53,785, we think $60,000 is a likely price tag.    

Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.
Fukuichi will retain his role as the overall head of design for Toyota, Lexus and Scion, and will assume his new position at the head of Lexus and on its board on April 1 (no fooling). This is going to be an interesting move for fans of design to watch, as Fukuichi has repeatedly been mentioned as a designer that enjoys pushing the edge of the envelope and experimenting. He is, after all, the man responsible for designing the most awesomely odd minivan of the 1990s, the mid-engined, rear-drive Toyota Previa, and more recently, he signed off on the controversial Lexus LF-NX concept, which is said to presage a new production small crossover.
"Regarding changes in design, no one has 100 percent confidence," Fukuichi told Forbes back in January 2013. "No one can really say with pure certainty that, 'In two years, this will sell well.'" As Akio Toyoda continues to demand more assertive, edgier designs, it's that point of view that should make Fukuichi a valuable addition to Lexus, as it continues to challenge the competition from Germany.