2006 Lexus Rx330 Base Sport Utility 4-door 3.3l on 2040-cars

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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

See the resemblance? This sneaker is inspired by the 2021 Lexus IS

We can all rest easy at night, now that one of the world's great questions — What would a Lexus IS look like if it were a shoe? — has been answered. Lexus has collaborated with streetwear brand RTFKT to make a sneaker inspired by the 2021 Lexus IS. The project is part of a Lexus campaign called "All In" that celebrates people who are passionate about their craft. For the cynical, you can read this as a campaign that uses influencers in non-automotive fields to put the IS in front of a new audience and attract younger customers to the Lexus brand.   RTFKT calls themselves the first sneaker company to spring from the world of gaming. Their footwear leans towards the fanciful and futuristic styles typically found in video games, and a quick glance at their website presents the shoes as digital items of varying rarity that you might find in a game. RTFKT's creative director Chris Le said, “We wanted to make sure when the audience looks at the sneaker they instantly know it is the IS.” We're not so sure about that, though. If it weren't for the Lexus F Sport logo on the side, Lexus badge on the Velcro strap and the model name embossed across on the back, we'd have a hard time guessing it had anything to do with a now-472 hp Japanese sports sedan. RTFKT explains that certain design elements inspired by the car. The chunky sole in black evolved from a tire, for example. The front of the shoe is said to be a version of Lexus's trademark spindle grille (though we're not really seeing it). A 3D-printed carbon fiber-pattern "spoiler" on the back of the sneaker gets closer to the Lexus's actual decklid wing.  The sneaker's sides use the Black NuLuxe material of the car's interior with light gray stitching from the seats. The middle silver stripe was "inspired by the details of the headlights," though given the "L" shape of the "L" DRLs on past Lexus IS sedans we're surprised the collab isn't with Nike. To be fair, the new IS's DRL integration is much more pleasant to look at. Lastly, the Grecian Water blue color, one of the signature paints on the new IS, features throughout the shoe. “All the intricate design elements come together, and at a first glance itÂ’s a neckbreaker,” said RTFKT CEO Steven Zaptio. We are probably in no place to comment the veracity of that statement, but then neither is anyone else. As it turns out, no one will ever wear it, because it's a one-off that will never go on sale. Related Video: This content is hosted by a third party.

Lexus Bladescan is another new headlight safety breakthrough U.S. won't get

Lexus is back at it with innovative lighting technology. The BladeScan headlights available in Europe on the 2020 RX utilize a new mechanism for throwing light further down the road, aiming that light more precisely, and doing so without blinding other road users. Lights from other OEMs with the same capabilities have increased the number of LEDs inside the housing for finer control. The BladeScan module inside the Lexus lights holds the number of LEDs down to 10 on each side of the RX, which Lexus says is a more cost-effective solution. In fact, BladeScan uses fewer LEDs than Lexus' most recent adaptive high-beam system, which has 24 LEDs on each side. The LEDs in the new module are arranged in two rows, eight on top, two on bottom. The diodes are fed information about objects ahead, and adjust their intensity to dim light aimed at an oncoming car, or illuminate a pedestrian by the roadside. However, the LEDs don't shine their light down the road, they shine their strobing light onto two blade-shaped mirrors — hence the name BladeScan — that rotate at high speed. The light reflects off the mirrored blades and into a lens, which orients the beam down the road. Not only is the reflected light easier to handle for oncoming drivers, the system has aim accurate to 0.7 degrees. Lexus' current adaptives are accurate to 1.7 degrees, making BladeScan a 143-percent improvement. That means the new feature can throw even more light into areas that are hard to reach with current lights — Lexus says pedestrian recognition at night has increased from 105 feet to 184 feet. Buyers of the 2020 RX will be able to take advantage when the new crossover goes on sale in Europe later this year. Naturally, U.S. Federal Motor Vehicle Safety Standard No. 108 means we won't get BladeScan — that goes for you, too, Canada. The now-52-year-old U.S. law mandates a single low beam and a single high beam setting, with no intermediate settings and no activation of high and low beams simultaneously. Toyota, Audi and BMW have been trying for six years to get FMVSS 108 changed to permit new and potentially lifesaving headlight technologies. The automaker wrote in a statement to Carscoops, "Last December, Lexus submitted a petition to NHTSA to allow ADB in the United States. Currently, we await the Agency's decision and hope to see an amendment in FMVSS 108."