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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Custom LED-Covered Lexus LIT IS Revealed | Autoblog Minute

Lexus made a custom programmable LED-covered IS sedan for a music video. Lexus Autoblog Minute Videos Original Video autos lexus is

This 'tattooed' Lexus UX is the first of its kind, and we love it

Lexus commissioned the first “tattooed” car ever, and itÂ’s chosen the UX as the tattoo artistÂ’s canvas. Art cars and special projects catch our eye sometimes, but this particular project is one of the most intriguing works of art on a car weÂ’ve seen in a long time. The process that tattoo artist Claudia de Sabe went through to translate her vision onto the UX is what weÂ’re really interested in here. Since the UX is obviously a metal car, de Sabe needed to use a Dremel tool to drill away the blank white surface paint, exposing the bare metal underneath. Those painstakingly drilled lines were used as the pattern for the art taking shape. She had to be unerringly precise in her work. After all, thereÂ’s no magic eraser for drilling into a carÂ’s metal body panels. Spending that much time free-drawing with a Dremel is intensive and demanding work, too. Comfortable positions are hard to come by, and a slip could be disastrous. After the pattern was drilled in, de Sabe switched to car paint and brushes. The koi fish and waves were painted on by hand, and then finally, de Sabe used gold leaf to create highlights in the paint and give it a stronger 3D effect. To protect the artwork, a layer of lacquer was applied, making it possible to drive this UX on the road. From the planning stages to the finished product, Lexus says it took six months. The in-studio work from de Sabe (and her tattoo artist husband who assisted her work) took place over five eight-hour days. “My main inspiration for the design of the car was just all the beautiful artwork that IÂ’ve seen in Japan, in the temples, ukiyo-e prints, all of that artistic background,” de Sabe says. Tattooing a car isnÂ’t cheap either, as Lexus estimates this bespoke work would cost “upwards of GBP120,000” (about $140,000). Lexus made a video featuring de Sabe explaining her work and showing the “tattooing” in progress. ItÂ’s worth a quick watch, so check it out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.