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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Toyota twin-turbo V8 patent unearthed

An unremarkable patent focusing on a minor engine part has revealed that Toyota is at least considering a twin-turbo V8. While the filing is most likely just a large company protecting its intellectual property, it could also be a small glimmer of hope that Toyota, a storied company that's made some glaring missteps with enthusiasts in recent years, can leave the ICE party with a bang for the ages. The patent for a secondary PCV separator, whose function is to isolate exhaust gas from lubricating oil, was discovered by a member of the GR86 forum. In this case, it's not engine oil that's the culprit, but turbocharger oil. From a twin-turbo V8. The patent starts out with an almost embarrassingly hilarious stick figure drawing of a car and where said engine would be located (in the front, under the hood, duh). It has the words "Internal Combustion Engine" printed on a rectangle in case there was any doubt. However, the second figure shows a dual turbo setup nestled in the valley of a V8. It's a prime location for reducing turbo lag and optimizing throttle response (and should necessitate a substantial hood bulge as well). Now, interestingly, the forum member believes this engine will be installed in the next Tundra (and presumably Sequoia), but our own research indicates that the pickup will have a 3.5-liter twin-turbo V6 under the hood. With all due respect to the GR86 members, we're going to stand by that assertion and cross our fingers that the patent hints at something even better. That would be a high-performance Lexus, possibly an IS F or, if the ICE gods will allow it, an LC F. After all, we have had reports from Japan that a trio of F-cars were coming, including a LS F. It would explain why the 472-horsepower, V8-powered IS 500 was called the Sport Performance instead of full-on IS F. In fact, Lexus reps have promised that the F label would become even more performance oriented. A proper IS F would be a fitting sendoff to Toyota's high-performance V8, but the tested, then reportedly canceled, then reportedly revived LC F would be an even more melodious swan song. The flagship grand tourer could very well allow loyalists to forgive the aforementioned gaffes. Toyota president and noted car guy Akio Toyoda has taken heat for questioning the coming outright ban of ICE sales in his home country of Japan. Perhaps this engine is one of the reasons he's objecting.

Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.