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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

What to do if the infotainment in your Lexus isn't working

According to Toyota, "errant data from our traffic and weather data service provider" caused the infotainment systems in 2014-2016 Lexus vehicles and the 2016 Toyota Land Cruiser to go into some sort of endless reboot loop. The video above shows what that looks like, in case you're interested. Obviously, it's not good – the malfunction means the audio systems, navigation and climate control systems aren't working properly, and that the hands-free mobile phone function won't work. Apparently, some owners were able to manually fix their cars by disconnecting the battery cables for 10 minutes, which forces the car's computer systems to restart. But Toyota isn't officially suggesting that people take that action. Instead, "Toyota and Lexus owners experiencing these issues should visit their dealer for a complimentary system reset and a confirmation of the system," the automaker said in a statement. It's worth noting that issues with the usability of modern infotainment systems have caused customer satisfaction scores to drop. Lexus, though, has been mostly immune to such complaints, having come in first place in J.D. Power's most recent Vehicle Dependability study. Not that you should automatically trust those findings, anyway... Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Lexus via Twitter Lexus Toyota Auto Repair Ownership Technology Infotainment

Lexus LC 500 Aviation adds some aeronautic flair for 70 lucky owners (in Japan)

In our experience, there's a notable overlap between enthusiasts of fine automobiles and aviation. Lexus seems to think so too, which is why it is releasing a plane-themed version of its flagship sport coupe. The Lexus LC Aviation will come in both LC 500 and LC 500h form, and features an aeronautic-inspired centerpiece on the rear decklid. That would be a curved carbon fiber reinforced plastic (CFRP) spoiler that follows the trailing edge arc of the trunk, with two downturned winglets on either end. Lexus says the winglets are functional, generating a vertical vortex that smooths out the turbulence generated from airflow along the car's flanks. The result is improved yaw and steering response, comfort, and stability at high speed. The wing itself is made by craftsmen from the LFA project, which famously created and used a 3D carbon-fiber loom to weave parts of the V10 supercar's body. Part of the development was conducted with Yoshihide Muroya, an acrobatic pilot and winner of the 2017 Red Bull Air Race Championships. The rest of the package includes beautifully slim, black, 21-inch split-spoke wheels that you won't find on the standard LC. The trademark "spindle" grille has been blacked out as have the side vent moldings, and head and taillight garnish. The cabin comes in an exclusive color Lexus calls Aviation Black, while other tidbits, like an Alcantara steering wheel, shift knob and door trim, as well as saddle-colored highlights, finish off the cabin. There are no powertrain upgrades.  The only three colors are available are silver, white, and black. Alas, only 70 units will be produced for the Japanese market. It goes on sale Jan. 6, 2021.