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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Translogic 165: 2015 Lexus RC F Biometrics Test

A traditional vehicle review goes like this: Reviewer drives car, reviewer gathers thoughts, reviewer relays vehicle impressions to audience. But what if instead of explaining what it's like to drive a given car, the reviewer could simply show the audience their response to the vehicle? With advancements in wearable biometrics technology, it's now possible to replace car review adjectives with cold, hard data. Translogic host Jonathon Buckley heads to Palm Beach Raceway in Florida to gauge his physiological reaction to driving the all-new Lexus RC F, with a little help from biometrics experts at Emotiv and Hexoskin. From his brain, to his body, Jonathon's vitals are measured as he takes to the track in Lexus's latest sports coupe. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Lexus Technology Gadgets Coupe Performance Translogic

2021 Lexus IS debuts with new styling and greater emphasis on handling

The reveals keep on coming today. Lexus just took the wraps off the 2021 Lexus IS sport sedan, the fourth generation of its small, sporty four-door. It may not look all that different on the outside, but Lexus is making heady claims that the driving experience is going to be the real head turner. We’ll start with the looks, though. Lexus has only revealed the 2021 IS in F Sport trim, which is the most aggressive of all the models. The spindle grille again sits proudly in front. (Apparently, even non F Sport models have mini spindles within the grille design, so we hope you like spindles.) YouÂ’ll also see a new air intake below that grille. ItÂ’s meant to direct air to the brakes and assist in cooling. The slimmer headlights with a new LED pattern look sharp. Along the side, Lexus has implemented new rocker panels that kick up into the rear fender for a more aggressive stance. The view from the rear offers up the most noticeable change. Lexus has gone with the full-width taillight design, stretching the red element from one side of the trunk to the other. Those taillights feature more intricate sculpting, and the rear valance is finished in a glossy black. Lexus changed the exhaust tip look, too, opting for ovals this time. But, onwards to the performance. The powertrain lineup hasnÂ’t changed a bit. A Lexus IS 300 with rear-wheel drive continues to be powered by a 2.0-liter turbocharged four-cylinder. It makes the same 241 horsepower and 258 pound-feet of torque as before, and is mated to an eight-speed automatic transmission only. However, Lexus says itÂ’s been updated for “adaptive transmission control” that is better at choosing the appropriate gear for the driving situation. An all-wheel-drive IS 300 is also available, but itÂ’s equipped with the 3.5-liter V6 that makes 260 horsepower and 236 pound-feet of torque. The all-wheel-drive IS 300 is also continuing to send the power through a six-speed automatic transmission exclusively. The system can send as much as 50% of torque to the front axle. The tip-top IS is the IS 350. ItÂ’s equipped with a 3.5-liter V6 that makes 311 horsepower and 280 pound-feet of torque. With rear-wheel drive, itÂ’s equipped with an eight-speed automatic, but the all-wheel-drive version is equipped with a six-speed auto. Lexus says the rear-drive IS 350 will get to 60 mph in 5.6 seconds, while the all-wheel-drive car gets there in 5.7 seconds.